Christina Reed Wachspress
Freelance Program Coordinator · Apex Performance
Costa Mesa, CA
In My Own Words
An ambitious event professional with experience in PR, Marketing and E-commerce for the apparel and automotive industries with the ability to create exceptional digital and live event experiences for influencers and consumers alike.
Work Experience
Freelance Program Coordinator
Apex Performance2017 – Present
- Full-scale event production - Research venues, travel, experiences and negotiate all contracts and collaborations - Coordinate comprehensive logistics and onsite management
Marketing and Event Manager
LAB Holding2015 – 2017
Brief Summary of Major Responsibilities - Manage overall brand messaging and visibility for The LAB, The CAMP and CTR ST properties - Form promotional budget and event/editorial calendars for all brands - Develop all private and consumer event concepts and collaborations and execute production - Oversee development of new websites and create content - Create print, digital and live marketing campaigns and events - Collaborate with Social Media Manager to create content for all social media platforms - Identify partnerships and collaborations that are consistent with the brand mission - Coordinate with designers to ensure consumer knowledge and brand message is integrated into all collateral and promotional materials - Responsible for communication with over 50 tenants and management of their needs and requests - Communicate with the public and assess the market in order to improve each product - Maintain efficient processes and strive to improve efficiency whenever possible
PR Program Coordinator
Apex Performance2014 – 2015
- Design and execute Press and Training events for OEMs such as Audi, BMW, Acura and Honda - Maintain brand messaging and aesthetic digitally, in print and at live events - Premium proposal presentation development using Keynote and Powerpoint - Research venues, travel, experiences and negotiate all contracts and collaborations - Coordinate comprehensive logistics and onsite management for multi-week events - Communicate with all media and influencer attendees both prior to and during events - Source and manage onsite event technology and social media campaign management - Oversee and update organizational documents such as media list, status reports, production timelines, registration, run of show, etc. - Maintain vendor relations and source new vendors for competing bids - Manage website and digital marketing projects from concept to execution - Create budgets and provide analytics and ROI reporting - Develop all event websites and HTML email campaigns
Marketing Consultant and E-commerce Manager
Lady Lux Swimwear2013 – 2014
- Oversee production of the 2015 swimwear line, including communication with vendors and sample creation - Communicate with PR agency to ensure the brand is appropriately represented - Create all gifting packages and manage internal influencer and media relations and database - Execute social media content, manage and analyze brand influence on all channels - SEO execution and management for e-commerce website and blog - Responsible for daily blogging and all press release creation and distribution - Maintain e-commerce product inventory and assure updates are pushed in a timely manner - Merchandise product for e-commerce and promotional collateral - Process all e-commerce orders and provide outstanding customer service via phone and email - Use the Magento platform to maintain UI and update content as needed with basic HTML - Daily blogging for SEO using Wordpress - Facilitate wholesale orders and drop ships for national and international accounts
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