In my own words
— ChristinaGoal-oriented professional fueled by unwavering passion, curiosity and creativity, while possessing extensive knowledge of client relations with a proven ability to exceed expectations in SaaS, B2B and B2C roles.
Close to a decade of leadership roles within rapid growth, small businesses and start-up companies, I have learned how to thrive in fast paced, diverse, and dynamic environments. Ready for the the next challenge!
Trajectory
Apr 2021 — Now
Marketing Consultant · Science-Rite CBD
Key responsibilities include:
- Managed product deadlines and production timelines for product innovation for over 275 CBD & Hemp SKUs.
- Building website wireframes and prototypes which were then turned into functional and responsive digital products specially for navigation, as well as audience funnels and data capture points.
- Managed the design and development of packaging, collateral, signage, product branding, and social media content database.
- Curated and maintained close relationships with cross functional teams to ensure successful conceptualization, development and execution of design and go-to-market product strategy.
- Successfully onboarded and managed several marketing contractors, providing strategic social media deliverables, art direction, and leadership.
- Developed site content and graphics in partnership with writers and graphic designers, such as; product innovation and packaging, on-brand imagery, icons and banners.
- Designed brand identities that provided differentiation in the marketplace and targeted consumers.
- Developed and presented contemporary branding concepts, ideas, and guidelines that simplified
complex content to the creative team.
Jan 2020 — Jul 2020
Market Program Manager · Medterra CBD
Key responsibilities include:
- Managed on-site events & activations, such as, Burton US Open 2020, Players Championship 2020 and Outdoor Retailer 2020 (trade show), including but not limited to overseeing booth shipments, product inventory and promotional materials.
- Collaborated across multiple channels to communicate and execute the needs for digital and print materials for sales team, activations, trade shows, digital campaigns, social media content and fundraisers.
- Regularly partnered with Manager of Branding & Partnerships to create and implement activations and social campaigns with Medterra brand ambassadors and influencers.
- Responsible for the creation and the execution of content, including copy and artwork materials with in-house and freelance designers for digital and print publications.
- Used data reporting tools to regularly analyze market trends to help forecast and plan marketing concepts to improve the consumer experience.
- Assisted Director of Retail with digital account management, digital marketing campaigns, and regularly reported campaign metrics to department director and CMO.
Aug 2017 — Dec 2019
Fine Jewelry & Timepiece Authentication Department Manager · Fashionphile
Key responsibilities include:
- Supervised procurement team, authentication team and bench specialists by communicating department objectives, individual project workflows and KPI reports.
- Stayed up to date with current market trends and implemented best practices for the department buying trends.
- Regularly collaborated and contributed to content brainstorms for marketing campaigns striving to cultivate brand loyalty and advocacy to current and prospective consumers.
- Held accountable for the final verification of authenticity of luxury brands, while also implementing an explicit process and procedural protocols to verify the safety of a multi-million dollar inventory.
- Created and implemented designer brand guidebooks for training new hires specifically for the authentication and procurement jewelry department.
- Supervised creative direction for the fine jewelry & timepiece department content for e-commerce website and social campaigns.
Jan 2016 — Jul 2017
Lead Sale Account Manager · Playtpus Media, Advertising and Design
Key responsibilities include:
- Work with stakeholders to identify and document roadmap/vision for client ad campaigns from beginning to end.
- Liaison between client and Graphic Design team to make appropriate custom order recommendations for clients, as well as assisting them in understanding their available options and help them select the most effective option.
- Project manager for client marketing requests, related to video production, design, websites, advertising, and social media.
Feb 2014 — May 2015
Appraiser · Brown & Co Jewelers
Key responsibilities include:
- Performed various insurance documentation, such as basic insurance coverage and estate trust documentation.
- Built relationships with local insurance agents to stimulate business with local agents.
- Assisted the sales teams with the closing of large and stone technical sales.
- Regularly helped the service teams with intakes to verify the authenticity of diamonds, colored stones and metals.
Jul 2011 — Feb 2014
Associate Director, Staff Gemologist · Leslie Hindman Auctioneers
Key responsibilities include:
- Traveled nationally with the clearance to obtain up to 1 million dollars in goods.
- Organized and led creative direction for seasonal auction product catalogs.
- Collaborated with law firms to perform estate and liquidations appraisals.
Activity
Education history
Gemological Institute of America
Graduate Gemologist | 2010 - 2011
University of Alabama
Human Environmental Studies | 2005 - 2010
