Jul 2014 — Jan 2016
Director of Marketing and Communications · HOPE 4 Youth
My most recent professional endeavor brought me to a local Minneapolis non-profit servicing homeless youth, where I served as the Director of Marketing and Communications. In this role, I not only managed 400+ active volunteers, but I initiated and directed an entire rebrand of the organization.
· In 18 months, built and implemented a comprehensive marketing plan that would catapult the nonprofit organization from a drop-in center to a fully operational transitional housing facility for homeless youth
· Curated all content for internal and external stakeholders and constituents through online platforms, media relations, press releases, donor letters, annual reports, newsletters, and other collateral
· Lead the vendor selection and implementation project for the database that will support 1000+ volunteer records, 2,500+ donors, and a refined volunteer cultivation
Jan 2014 — Jul 2014
Senior Program Manager, Thought Leadership · SAP
· Developed robust and innovative thought leadership programs to build social selling capabilities and optimize the overall digital experience for customers
· Operationalized story development, content creation, and amplification of a multi-media content strategy to increase SAP brand engagement and demand generation responders
· In 5 months, sourced and published 100 top-performing blogs by driving the day-to-day management of the editorial calendar
Oct 2012 — Jan 2014
Social Media Marketing Lead, North America · SAP
· Team lead for North America social managers, managing and delivering integrated communications across owned, earned and paid media channels for 12 industries, 5 regions, and all key solution and lines of business areas
· Responsible for social campaign strategy and new content distribution model for North America social marketing
· Q3 2013 MVP Award Recipient for Teamwork
· Project managed $150K investment in paid media plan for company’s largest annual conference and exceeded target views by 289%
Feb 2012 — Oct 2012
Demand Center Campaign Manager · SAP
· Responsible for the development of new campaign programs and standards to drive marketing effectiveness and reach for SAP
· Q2 2012 Quarterly Value Award recipient for “Ideas to Action”
May 2006 — Oct 2012
Industry Marketing Manager · SAP
· Developed and executed national and regional industry plans to support field pipeline and revenue targets
· Project managed top tier retail, healthcare, and public sector industry events and global sponsorships
Dec 2004 — Jan 2006
Associate Account Executive · DMS Marketing
· Responsible for project managing and editing a portfolio of over 100 direct mail projects servicing the broadband industry nationwide
