Christina Alanez

• Responsible for the management of multiple projects including project planning to final stage of commercial completion, timeline maintenance, product design, and manufacturing process • Monitored and analyzed sales records, trends, and economic conditions to anticipate consumer buying patterns and determine what the company would sell and inventory needed • Resolved all cost sheets/specs issues and ensured product was executed within the budget, quality/pricing, and timelines to meet customer requirements

• Managed a team and was responsible for the end-to-end product creation life-cycle from initial concept to commercialization • Reduced style count to increase productivity and create a line that was commercially viable • Brought production costs down by 15% by sourcing new vendors and renegotiating prices • Created seasonal product briefs that defined product positioning, pricing, product/packaging, competitor analysis, and brand relevance

• Worked directly with Sales Rep’s and Design in an aggressive speed to market and price driven environment for majors, specialty, and outlet accounts • Created and maintained IMU cost spreadsheets to ensure pricing goals were met • Managed all retail and licensee SMU projects from design to development, through production, including compliance, testing and auditing

• Managed all aspects of apparel development from concept through production • Traveled to Asia to meet directly with vendor managers to re view seasonal line and negotiate pricing/delivery

• Assisted with design, illustration, fabric selection, and development of swim-wear line • Actively participated in planning and delivering presentations for key customers and sales meetings