Christina Alanez
Product Manager (Contract) · Freelance/Contract Position
Medford, ORIn My Own Words
A result-driven professional with 10+ years of experience in all facets of line development, product management, merchandising, and design. Combining unique and powerful blend of a strong analytical mind and background with an in-depth product knowledge across apparel and accessories. A proven self-starter with a true understanding of product driven business.
Work Experience
Product Manager (Contract)
Freelance/Contract Position2016 – 2017
• Responsible for the management of multiple projects including project planning to final stage of commercial completion, timeline maintenance, product design, and manufacturing process • Monitored and analyzed sales records, trends, and economic conditions to anticipate consumer buying patterns and determine what the company would sell and inventory needed • Resolved all cost sheets/specs issues and ensured product was executed within the budget, quality/pricing, and timelines to meet customer requirements
Product Manager
Exxel Outdoors Inc.2010 – 2016
• Managed a team and was responsible for the end-to-end product creation life-cycle from initial concept to commercialization • Reduced style count to increase productivity and create a line that was commercially viable • Brought production costs down by 15% by sourcing new vendors and renegotiating prices • Created seasonal product briefs that defined product positioning, pricing, product/packaging, competitor analysis, and brand relevance
SMU Product Manager
Fortune Fashions Inc.2009 – 2010
• Worked directly with Sales Rep’s and Design in an aggressive speed to market and price driven environment for majors, specialty, and outlet accounts • Created and maintained IMU cost spreadsheets to ensure pricing goals were met • Managed all retail and licensee SMU projects from design to development, through production, including compliance, testing and auditing
Product Development Coordinator
La Jolla Group2008 – 2009
• Managed all aspects of apparel development from concept through production • Traveled to Asia to meet directly with vendor managers to re view seasonal line and negotiate pricing/delivery
Assistant Designer
Bodywaves Inc.2006 – 2008
• Assisted with design, illustration, fabric selection, and development of swim-wear line • Actively participated in planning and delivering presentations for key customers and sales meetings
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