Bike

Golf

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Tech

Triathlon

Wake

Yoga

Health & Fitness

Family

Working out

Clean living

http://tianwaters.com

Dear Hiring Manager –

Persuasive and influential executive leader with more than 15 years of achievement fueling next-level marketing, business development and creative in multi-industry environments. Featured by Bloomberg, WSJ, Financial Times, Yahoo Business, NBC Sports, CNN and many more. Lived in 4 countries, conducting business in 5 languages, on 5 continents.

An exceptional internal and external communicator, with a strong track record of
successful training. My strong media relationships have facilitated products/brands I have been involved with being featured on more than 500 influential media outlets that have drove billions of impressions. (Waters Wall Street Journal Interview, one minute clip : http://bit.ly/2g7koOI)

Self-motivated, proactive, detail-oriented, highly organized with the pedigree to work effectively with varying personalities in high-paced environments. Strategic thinker with significant accomplishments in project management, business analysis and problem solving. Adept at directing, cross-functioning departmental needs, as
well as external partners throughout a project; from concept to launch to analysis.

Skilled in analyzing customer decision making processes. Utilizing those insights to develop products, stories and messages that will have sincere impact on targeted customer segments. Proficient in creating and defining products that stand-out in crowded marketplaces. Accomplished working with internal and external teams to
create resonating go-to-market strategies coupled with strong messaging that not only attract, but retain customers that incite referrals.

Gifted in product scripting, marketing plans, go-to-market strategies and campaign execution. Media documented history of success communicating product value and converting with target audiences in global markets. Proficient in planning product strategies that target and satisfy consumer’s actual needs.

Data is a large part of my daily approach. Analysis of LTV:CAC ratios, as well as utilizing evolving metrics to provide insights are important. Though traditional measurement metrics are compensatory, real time consumer behaviours
need to be considered as well. Understanding where current product mixes are falling short, or not progressing quickly enough to keep up with rapidly evolving consumers is imperative to success. Once data has been effectively analyzed and communicated then campaigns can be assembled and product launches executed with the greatest chance of convertibility.

A PowerPoint and presentation master, well skilled in public speaking, internal/external presentations. Polished high energy, low ego, confident, big thinker, big accomplisher, international executive with robust ROI marketing and business success. Nurtured influential, high-yield partnerships (including a Perpetual Licensing
Deal in partnership with NBA’s Shaquille O’Neal and Kyrie Irving valued at $100m over the first five years with a $2b Chinese conglomerate); in the United States, China, Hong Kong, Korea, Singapore, the Philippines, South Africa, the DR, Europe, Mexico and more.

I am an extremely diligent problem solver that has a track-record of successfully developing and executing high-value projects from concept to finality. Confident, with the greatest accountability to dissect and execute tasks that drive healthy EBITA. A bottom line driver, under-stander of owners, senior executive’s KPI needs.

Swinging and missing on me may mean your organization would have lost a multi-faceted difference maker that can contribute and drive value on multiple fronts. I am worth the phone conversation to comprehend the true value I can drive for your organization.

I meticulously maintain an extensive 'rolodex' of high net worth individuals, captains of industry, influential media and global corporations.

Thank you for the opportunity, my family is very happy to consider relocation for the right-fit opportunity.

Best Regards,
Christian Waters
http://tianwaters.com
tianwaters@gmail.com
(480) 238-7137

A global entity based in Hong Kong owned by NBA's Shaquille O'Neal & Kyrie Irving 

• Negotiated first ever Perpetually Licensed FMCG beverage deal in China
• Deal w/ listed company, market cap of USD$2B, deal value $100m/5yrs http://bit.ly/2zkY2nF
• Face of brand presenting to media, partners, shareholders, sponsors
• Negotiated Shaquille O'Neal, Kyrie Irving (NBA) into shareholdings
• Secured their and others Image & Likeness rights for China region http://bit.ly/2zNrShR
• Negotiated, oversaw all media buys, PR efforts, digital strategy, ATL/BTL,
• Produced multiple Quarterly media, customer events, including 6k seat Shaq Charity Event
• Managed large scale events, product launches, media events, in store appearances
• Directed charity events, appearances, fund-raisers, celebrity events, TV/online programs
• Conceptualized, developed, managed full scale digital branded content/conversion programs
• Grew organic social media following from zero to 100k in three months, no 

Director of Marketing

Licensing, distribution entity to capitalize on fashion, lifestyle opportunities in the U.S.

• Negotiated licensing and manufacturing partnerships in line with company’s growth objectives
• Cultivated deals with Atlantic Music, Warner Music, Monster Inc (audio), Iconix Group, other influential entertainment, sports, media groups
• Those deals monetized to over $4m in partnership driven revenue over 4Q term
• Managed P&L, budgets, projections, run rates, ROI analysis, operational and capital raising strategies,
• Worked directly with media, PR departments at MNC’s to grow brand image, exposure and consumer base
• Managed creative for large scale national print and digital ad buys, negotiated ad buys
• Negotiated new licensing deals which boosted revenue by 300% in 2014

Christian Waters is a Director of Marketing at MWFC Global Ventures Hong Kong Limited.

Christian Waters

Christian Waters

Christian Waters

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