Christian Schloessman
Director of Marketing at Dotworkz
San Diego, CA
In My Own Words
As Marketing Director at Dotworkz, I lead the strategic development and execution of integrated marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. I collaborate closely with executive leadership and cross-functional teams to align marketing strategy with business objectives and the evolving needs of our target markets. With 12+ years of experience in marketing strategy, brand management, and digital innovation, I specialize in crafting data-driven campaigns that resonate with security camera professionals and recording system integrators worldwide. I currently lead a passionate marketing team focused on elevating Dotworkz’s presence in the outdoor and extreme climate camera protection space. Throughout my career, I’ve helped global brands such as Sea Otter Classic, Rx Smart Gear, and Ryno Power Sports Supplements leverage cutting-edge technology and storytelling to grow market share, launch products, and build meaningful customer engagement. At Dotworkz, my mission is to amplify the brand through creative storytelling, strategic partnerships, and next-gen digital strategies. I thrive on turning vision into measurable impact, whether launching new products, expanding global reach, or optimizing performance across all channels. I’m always seeking new ways to push creative boundaries, drive innovation, and deliver long-term value to our customers and partners.
Work Experience
Director of Marketing
Dotworkz2025 – Present
As Director of Marketing at Dotworkz, I am responsible for shaping and executing the company’s marketing vision to strengthen our position as a leader in security and surveillance technology. I lead efforts in developing innovative strategies that drive brand awareness, generate leads, and foster customer loyalty.
My role involves overseeing all aspects of marketing, including campaign management, digital advertising, content creation, and analytics. I collaborate closely with cross-functional teams to ensure a unified brand message across all channels, leveraging data insights to optimize performance and achieve measurable results.
With a passion for storytelling and a results-oriented mindset, I strive to create impactful marketing initiatives that not only meet but exceed business objectives, all while showcasing the cutting-edge solutions Dotworkz provides to protect what matters most.
Director of Marketing
Ryno Power Sports Supplements2024 – 2024
As the Director of Marketing at Ryno Power, I was responsible for 30% revenue growth by leading the development and execution of strategic marketing initiatives to enhance brand visibility, drive customer engagement, and increase sales. My role involved overseeing digital and traditional marketing campaigns, managing a creative team, and leveraging market research to position the company as a leader in sports nutrition and performance. I worked closely with cross-functional teams to ensure alignment with business goals and drive brand growth in a competitive industry.
Head of Digital Marketing
Ryno Power Sports Supplements2022 – 2024
As a digital marketing professional at Ryno Power, I played a pivotal role in driving the brand's online presence, engagement and revenue. My responsibilities included but not limited to crafting and implementing strategic digital campaigns, optimizing website content, creating and managing email and SMS flows, and analyzing data to measure the effectiveness of various marketing initiatives. Collaborating with cross-functional teams, I contributed to building and maintaining a strong online brand identity, ultimately helping Ryno Power reach and connect with its target audiences in the dynamic digital landscape.
Senior Graphic Designer
Rx Smart Gear2014 – 2022
* Design and Layout Magazine Ads and all Print Creatives * Design Product Logos - Product Packaging Design * Layout Product Inserts - Marketing Materials * Create Brand Apparel Graphics and Designs * Web Site Graphics - Product uploads and Visual Edits * Create and Manage Re-targeting Ad Visuals * Social Media Graphics - Product Photography * Create Eblasts & Newsletters Graphics and Copy
Media Marketing Director
Rx Smart Gear2016 – 2022
* Manage Media Team * Social Media Channels and Digital Platform Management * Content Creation for Print and Digital Platforms * Schedule & Manage Media Calendar * Manage Digital Ad Campaigns * Schedule Product & Sale Promos Including Creatives * Create and Manage Email Marketing Campaigns * Set Media Marketing Objectives * Showcase Company Culture and Branding * Report Analytics for Social platforms & Email Marketing * Big Commerce Updates - Products & Website Visuals
Director of Digital Marketing
Rx Smart Gear2019 – 2022
* Manage Media Team for High-End Fitness Brand * Set Marketing Objectives and Manage Calendar * Create Marketing Campaigns * Content Creation for Marketing Assets * Create and Manage Digital Ads * Google Ads and AdRoll Campaigns * Launch products, Marketing Campaigns, Sales, and Promotions * Create, Design, and Manage Digital Ads, Email Marketing Campaigns, and SMS * Report Analytics for, Email Marketing efforts, and Digital Ad Campaigns * Big Commerce Product Updates & Web site Visuals
Social Media Coordinator and Creative Director
The Sea Otter Classic2009 – 2019
(Oct 2012 & Sept 2019) Manage all social media channels including social marketing and content creation. On-site event social season calendar scheduling.
(Oct 2009 - Sept 2014) Design and manage all print creatives including magazine advertisements, digital graphics, and marketing brochures. Everything graphics and creative related.
Graphic Designer
Artistik Agency2009 – 2019
Artistik is a creative design studio. Located in San Diego, California , we are working for global players as well as boutique brands of wide-ranging sectors.The Company was established in 2009 by Christian Schloessman. Ten years experience. Artistik cooperates with a network of trusted partners to deliver full-spectrum production knowledge and a rapid workflow. We are dedicated to inspiring high quality work with a focus on your brief. Having years of experience in designing logos and complex graphics, artistik will design jobs with unique and outstanding results.We believe in diversity. Whether cutting-edge or classic, we always aim for strong designs with an innovative twist.
Graphic Designer
TRITON IMAGING & DESIGN STUDIO2004 – 2011
Triton Imaging is a full in house design firm with digital printing and screen printing capabilities. Triton offers a lot of services from embroidery to vehicle wraps. I have been involved in the design and production aspects of hundreds of jobs.
Sales Rep / Graphic Designer / Production Manager
Imagewerxs2002 – 2003
Sales Rep, Graphic Designer * Quoted prices on stickers, posters, banners, P.O.P and vinyl cut decals. * Obtained and increased sales of Imagewerxs clientail. * Separated and output films for print production. * Digital print production.
Screen Printer/ Graphic Artist
Custom Decals and Emblems1997 – 2002
This was my introduction to the world of printing and graphic design. Learned the whole process from artwork setup to screen preparation and printing.
Education
Grossmont College
1998 – 2000
