Jan 2024 — Apr 2024
Advisor · Like the Wind
Partnered with the founders to develop a strategic platform to introduce their celebrated small batch, European based running magazine to the US market and around the world. Like the Wind magazine is sustainably printed and published quarterly with beautifully written and illustrated stories about "why" we run. Not tips and tricks, but inspirational tales in support of the mission to help make running accessible to all humans.
Sep 2020 — Apr 2023
As part of the leadership team, I helped drive corporate strategy while managing a team of talented storytellers and community activators to ensure messaging aligned with business goals and supported brand purpose work across all channels.
Apr 2017 — Sep 2020
Director of Marketing · GU Energy Labs / Advanced Food Concepts
Chief brand storyteller managing a stellar team of specialists tasked with connecting all the communication streams to bring to life, how for more than 25 years, GU has been helping athletes and outdoor adventurers realize their human potential. We do this through public relations, digital content, social media, e-commerce, elite athlete team, ambassadors, event marketing, and retailer activations. I also led packaging design and held a senior leadership role on the product commercialization team.
May 2004 — Apr 2017
Principal · Near & Yonder
Brand Strategy, Creative Strategy, Consultation, & Activation:
American Heart Association
Cytomax Performance Drink
Old Navy (Gap Inc.)
Del Monte Fresh Produce Company
Tornados NASCAR Racing Team
Illinois Alliance to Prevent Obesity
Florida Tomato Committee
Boudin Bakery & Cafe
Togo's Sandwich Shops
BBDO, Venables Bell, Riney, and Grupo Gallegos
Jan 2013 — Apr 2015
Country Manager, Bicycles · Kronan Trademark AB
Conducted market research to determine market positioning, communication strategy, and business opportunity to launch the iconic Swedish bicycle brand in the US. Managed operations, marketing, DTC sales, and logistics for the region. Collaborated with Kronan ownership team in Stockholm, Sweden on business strategy, product design, and innovation to ensure relevance to the marketplace.
Aug 2000 — Jan 2003
Director of Brand Innovation · Cyclops NYC
• Levi's - branded entertainment that played out on the web, in-store, cable TV and packaging
• Jockey International - traditional advertising melded with custom magazine publishing
Jun 1997 — Jul 2000
Brand Communication + Account Director · Blazing Paradigm
• The North Face - Cross platform brand and product messaging. Engineered footwear launch communications.
May 1991 — Apr 1997
VP, Account Director · Hal Riney & Partners
• Saturn Cars - brand launch and ongoing award winning campaign work
• SKYY Vodka - print campaign
• Stroh's beer - new product development
• Nuveen Finanacial Services - print campaign
• Acer Computers - brand launch into consumer marketing
• Nature Conservancy of California - redesign of collateral and marketing materials
Apr 1990 — May 1991
Account Management · Hill Holliday
Account and strategic management for the launch of Infiniti Cars.
Apr 1988 — Apr 1990
Account Mangement · Grey Group
Account management for Mitsubishi Motors.
Jul 1987 — Apr 1988
Mayor - Fantasyland · The Walt Disney Company
Ensure the highest level of guest brand experience.
