Christian Florin
Art Director/Staff Photographer · Yellow Box Corporation
Anaheim, CAIn My Own Words
Creative media and communications professional with over 10 years experience collaborating with clients to drive marketing strategies; advertising, graphic design, creative direction, photography, public relations & social media.
- Creative design and direction - Commercial, lifestyle and product photography - Creating meaningful content on social media platforms - Developing/executing innovative marketing programs - Directing people and processes - Branding/new product launches - Event planning and execution - Engaging analytics to drive strategy
Work Experience
Art Director/Staff Photographer
Yellow Box Corporation2014 – Present
- Art and creative direction for national marketing and advertising campaigns - Responsible for both in-house studio product shots and company look book/lifestyle campaigns - Shoot, edit and format products for placement on website, emails, advertising and social media - Direct graphic design and marketing teams to meet deadlines based on project schedule - Develop, collaborate and execute layout and design for all email marketing campaigns - Create and execute strong branding, brand voice and brand loyalty to drive sales and profitability - Direct, coach and motivate design, marketing and e-commerce team
Owner
Christian Florin Photography2011 – Present
Commercial, lifestyle & product photographer based out of Southern California. I fell in love with telling stories through creative, real and honest imagery.
Campaigns Director
Mps&it Sales Consulting2012 – 2014
- Web site design, social media content and creative direction for over 5000 dealers nationally - Collaborative needs identification to include multi-channel solution development and execution - Captured, analyzed, reported and adjusted strategy in support of data and results compilation - Developed, designed, and created new applications, ideas, relationships, systems and products - Created graphical and typographical symbols that represent a product in presentations and website
National Creative Director
The Princeton Companies2013 – 2013
- Created high visual impact design solutions for Fortune 2000 clients nationally - Coached, directed and led team of 6 creative professionals - Created and implemented innovative solutions for client/brand multi-channel marketing programs - Developed distinctive brand identity to represent the company in support of a national sales team - Worked closely with Sales/Marketing VP to create vertical sales strategy and sales support
Marketing Manager
Super Color Digital2008 – 2011
- Creative/art direction for all national marketing programs; including online, print and social media - Led, directed a team of 5 in support of company revenue and profit objectives - Designed and developed all corporate communications material - Produced, designed, organized and implemented all trade shows, over six a year - Created, produced, organized and developed all collateral and agendas for annual company event for over 400 attendees
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