Chris Waterman

Cover Southern California territory focusing on digital printing companies. Opened 20 new accounts in first year by becoming a genuine technical resource, not just a vendor. Certified in Onyx Thrive and Onyx Align software with specialization in ICC color profiling—helping clients solve complex workflow and color management challenges. Design and host monthly educational workshops with company president, covering digital printing, cutting systems, and color management. These sessions build strong relationships while positioning us as industry thought leaders.

Managed multi-state territory focusing on channel partnerships and new business development. Achieved #1 company-wide sales ranking in Q4 2023 by revitalizing underperforming partnerships and identifying overlooked opportunities. Specialized in end-to-end network infrastructure consultations, increasing product adoption through consultative selling approach. Outreach campaigns re-engaged dormant accounts, resulting in 30% lift in partner activity within six months.

In my role as Production Art Manager, I was involved in the development of graphics and marketing materials using Adobe Illustrator, InDesign, and Photoshop. I managed printing projects from start to finish, ensuring successful delivery on time and within budget. I facilitated workflows, evaluated production, and implemented new processes to increase overall efficiency. I analyzed requirements and maintained appropriate inventory levels to meet ongoing demands. I also established and strengthened long-term professional relationships with customers to encourage repeat business. In terms of budgeting, I prepared and controlled budgets by forecasting necessities and processing invoices with a focus on reducing additional costs. Key Accomplishments: • Increased printing capacity by 20% within three months. • Reduced errors and minimized setup time by enhancing pre-press procedures.

In my previous role as a New Sales Development and Marketing Manager, I have defined and implemented product positioning and promotional strategy to increase business awareness. I developed innovative product offers and promotions to support mass advertising campaigns, affiliate marketing, and demand generation vehicles. I also identified weaknesses and opportunities through consistent monitoring of the competitive landscape. I was also involved in the hiring process to meet staffing requirements. Regarding my leadership experience, I have delivered strategic leadership to a team of sales associates and encouraged them to achieve set goals. Arranged effective training and development programs for employees to boost knowledge and performance. Some of my key contributions are: • Secured additional sales for the aftermarket sales department by 15% through the development of promotional packages as well as execution of email marketing campaigns and mailers. • Developed and maintained all marketing promotional materials for distribution in customer meetings and mailers. • Led and mentored a team that enhanced sales revenue by $750K within the first year.

In my previous role as a New Sales Development and Marketing Manager, I have defined and implemented product positioning and promotional strategy to increase business awareness. I developed innovative product offers and promotions to support mass advertising campaigns, affiliate marketing, and demand generation vehicles. I also identified weaknesses and opportunities through consistent monitoring of the competitive landscape. I was also involved in the hiring process to meet staffing requirements. Regarding my leadership experience, I have delivered strategic leadership to a team of sales associates and encouraged them to achieve set goals. Arranged effective training and development programs for employees to boost knowledge and performance. Some of my key contributions are: • Secured additional sales for the aftermarket sales department by 15% through the development of promotional packages as well as execution of email marketing campaigns and mailers. • Developed and maintained all marketing promotional materials for distribution in customer meetings and mailers. • Led and mentored a team that enhanced sales revenue by $750K within the first year.

New Sales and Contract Manufacturing sourcing.