Chris Phillips
Product Manager · SPY+ Optic
Carlsbad, CA
In My Own Words
<p>Innovative and critical thinking professional, 10+ years of experience in product lifecycle management, design & development, with a strong acumen in business development. Demonstrated ability in creating impactful products and successfully bringing them to market. Deep understanding of production calendar alignment, managing WIP and maintaining margin requirements. Progressive in minimizing environmental impact and thrive at creating opportunities to scale innovation and revenue growth. Offer a broad range of knowledge in development of several product categories within hardgoods, softgoods & accessories.</p>
Work Experience
Product Manager
SPY+ Optic2021 – Present
Design and develop product line for four categories (Snow Goggles, Snow Helmets, MX Goggles, Apparel). Manage all aspects of product categories from concept to delivery. Develop seasonal lines with a focus on innovative, brand defining products and color stories. Maintain strong relationships with multiple vendors/manufacturers to ensure production of best-in-class products while maintaining strong margins and brand growth. Integrating and expanding on eco-friendly materials and practices in products, packaging and development to continue reducing our footprint on our Mother Earth. • Oversee and approve product & packaging: tech packs, CAD design specs, prototype development and field testing. • Main point of contact with factories & suppliers to continually improve production processes, innovation of materials, shipping efficiencies. • Work closely with global certification teams and manufacturers to assure PASS of standardized safety tests. • Continually research and vet improved manufacturing processes and eco-friendly materials (PCR/PIR/rPET/bio-based) to help reduce carbon footprint of finished goods and shipping. • Analyze COGS throughout development to identify potential savings on materials, production process, labor, and shipping efficiencies.
VP of Business Development & Product Line Manager
Stars Design Group2016 – 2021
Cultivate and manage relationships with companies/brands to meet their needs in production & development of multiple categories. Provide consultation through design, production, sourcing, to help develop and meet client goals based on consumer insights, market trend, and sales data. Create cost/margin analysis to meet client desired budget. Manage production calendar to meet customer delivery timeline. • Manage product design and fit, tech packing, packaging design development (inner & outer carton), prototyping & sampling to completed finished goods for multiple clients. • Source factories and suppliers acting as the point-of-contact to augment client desired final product quality, cost, timeline, shipping efficiency and 3PL storage. • Work with contacts at factories & suppliers to inspect for approval, all packaging to assure safe arrival and proper customs markings.
Global Sales Director & PLM Consultant
Gunnar Optiks2018 – 2020
Director of sales team specializing in eyewear for e-sports, computer vision syndrome and Digital Eye Strain. PLM: Responsible for defining overall product design direction, development & implementation of retail packaging & displays, maintain margin, budget, sku count & inventory. Work cross functionally with all departments to manage branding, sales & marketing goals for all categories. • Manage product & packaging design for major brand shift into Rx and mainstream digital screen protection. Material testing and update for product & packaging, to eco-friendly materials. • Design, prototype, and test 3 new displays for key accounts to complete in-store integration. • Restructured shipping and using new designed packaging and cartons to drastically cut down material costs and maximize units per square foot, improved shipping efficiency and improved cost/margin.
Regional Sales Manager (East Coast & LATAM)
Dragon2013 – 2016
- Achieved 30%-40% growth YOY in international and domestic territories. - In-charge of/managed largest snow category territories for Dragon & Nike. - Successfully executed maiden launch of Nike snow goggles & lifestyle eyewear, pre-booked 40% over forecast. - Executed optimal budgets, successful revenue driven marketing initiatives and created growth driven promotional schedules.
Director of Sales & Business Development
Antics Intl2011 – 2013
Brands: Stereo Skateboards, Armourdillo, Hi-Fi, Lurkville - Achieved sales growth of nearly 200% total distribution, individual brand growth ranges from 60% up to 430% for 5 different brands. - Expanded brands into department stores (Macy’s, Nordstrom, Von Maur), key acct (Zumies, Tilly’s, Pac Sun, Urban Outfitters, Active, Dicks), and e-tail (Amazon, CCS, Backcountry).? - Managed healthy budget plans and private label PLM & supply chain.? - Created successful marketing initiatives & brand events/exhibitions.
Territory Sales Manager
DC Shoes, Inc.2005 – 2010
- Sales growth of 25%-30% over projected goals YoY in core and key accounts. - Management of 8-10 independent reps in 9 brand categories in defined territory. - Awarded Sales Rep of the Year. Lead multiple outside reps to being awarded Rep of the Year. - Managed sales operations team.
Sales & Marketing Manager
Black Box Distribution1999 – 2005
Brand Portfolio: Innes Clothing, Zero Skateboards, Fallen Footwear - Achieved 15%-30% sales growth YoY with international distributors and domestic key accounts. - Created annual budgets for marketing & advertising, skate team, events, and tradeshows. - Collaborated on several successful marketing campaigns, website design, and brand direction. - Managed sales operations and warehouse teams.
Interests
Industries
Activity
Recent posts, comments and shares.