May 2014 — Now
Sole Proprietor · Chroble
• Ideation, design, R&D and hand-crafting of product.
• Startup of micro-company.
• Brand design, web build, product photography, ecomm setup and management.
Jan 2007 — Now
Creative/Art/Director · Chris Noble Design
• Art direction and design for a variety of clients including Nike, Eddie Bauer, retail stores, lifestyle and sport clothing companies and media brands.
• Design for branding, retail, environmental, marketing, packaging, video and motion graphics, animation (artistic and informational), clothing graphics, collateral and websites (including code).
• Re/branding and art direction of genre-leading sports magazines and supporting channels.
Jun 2018 — Oct 2018
Creative Director · Fiction
• Campaign concepts, direction, copywriting and team leadership for adidas Horizontal Concepts creative.
• Having applied for a Design Director position, being given a Creative Director role starting out with a major and complex campaign for adidas was a trial by fire. Much learnt in three months. The agency's work well has suddenly dried up and the owner wants to go in a different direction away from creative.
Oct 2017 — Jun 2018
Senior Designer · Big-Giant
• Design/lead for 2D/3D retail, exhibit and environmental for Nike, Converse, and Western Union’s HQ.
• Quick-turn ideation, creative direction and team leadership.
• Brand design, video and animation direction/execution for happy clients.
Mar 2016 — Aug 2017
Senior Designer, Global Brand Design ·
adidas AG• Built out new adidas NYC flagship retail store with environment and evergreen design and graphics, visual storytelling, wayfinding, collateral design and much more.
• Flagship store ground floor product “launch zone” design including experiential installations, premium window displays and consumer journey.
• Laid a firm foundation for the global workplace design guidelines during his last few weeks with the brand.
• Created creative direction directive for Running category.
• Ideation for Basketball, Training and Women’s categories’ campaigns.
Jan 2014 — Mar 2016
Art Director · Oregon Business Magazine
• Owned creative direction and design of the company’s flagship magazine, Oregon Business, and its products and channels.
• Rebranding to improve positioning and increase consumer appeal and respect in the marketplace.
• Build materials for digital, events, print and marketing in those spaces.
• Hire and lead creative staff and contributors.
• Keep everything under budget.
May 2010 — Dec 2013
• Redesign and art direction of the California-based Snowboarder Magazine and its various channels from events to video.
• During this time, the magazine was the only one in the sector defying the print magazine downturn.
Jul 1994 — Jan 2007
Director, Creative Director · 4130 Publishing Ltd
• Co-founding and -ownership of the company and all responsibilities that go along with that, from finances to hiring to basic logistics.
• Ownership of company-wide, multi-brand creative.
• Award-winning art direction and design for some of the magazines all of the time, and all of the magazines some of the time. (The magazines ranged from life/style to sports.)
• Ownership of marketing for all brands including print, video, retail, digital, events and influencers.
• Day-to-day running of the company, hand-in-hand with co-owners.
• Building the company from a bootstrap to a world-renowned, market- and genre-leader.
• Leading a hand-picked and happy creative team.
• Leading creative projects for third-party clients, from eateries to fashion.
NB: In 2006 Chris and the other owners got an offer they couldn’t refuse and sold the company.
