Chris Nguyen

Director, Category Management - Fashion

2022 – Present

Senior Category Manager, Fashion

2024 – Present

Director of eCommerce

2022 – 2024

- Spearheaded the development and launch of the STIIIZY Hemp & Smoke Shop websites from initial concept to full operational status, integrating B2B & B2C sales channels through advanced technological applications for enhanced efficiency. And, successfully introduced over 10 product launches, managing 20+ in-house brands, which demonstrates my ability to drive brand diversification and revenue growth. - Directed initiatives that increased online traffic by 25% and conversion rates by 15%, demonstrating a profound understanding of digital marketing dynamics and consumer behavior. - Managed creative content development, resulting in a 20% uplift in email marketing response rates, reflecting my ability to craft compelling narratives that resonate with our audience. - Overhauled team processes with the introduction of new technologies, boosting operational efficiency by 40%, which underlines my commitment to continuous improvement and innovation. - Improved web platforms, significantly enhancing customer UX/UI satisfaction by 35% and repeat visits by 25%, evidencing my focus on creating outstanding digital experiences. - Played a pivotal role in expanding product awareness to three new states, ensuring alignment with regional compliance and regulations, which highlights my strategic planning and execution skills. - Executed email marketing strategies to align with company growth goals, including taking the helm of email campaigns in late 2023 to achieve a 7% increase in total revenue and expand the subscriber base to over 1 million. - Led the digital awareness for over 15 grand openings of retail dispensaries, significantly enhancing brand visibility and contributing to the company's retail footprint.

Digital Marketing Manager

2020 – 2022

- Elevated online retail operations to achieve $5M in annual gross sales, driving a $3M revenue growth in 2020 as part of a dynamic team. Promoted within 8 months due to significant contributions, leading to a gross revenue surge from $3.5M to $4.8M in 2021—a 37% increase. Spearheaded eBay system audits resulting in a 10% growth in active listings, 58% increase in impressions, 41% rise in market share, culminating in an 83% jump in total annual sales. Implemented operational optimizations that cut costs by 3.36%, saving over $200,000 annually, while enhancing overall efficiency and profitability.

Digital Marketing Specialist

2020 – 2020

- Increased online presence by optimizing Amazon catalog listings, earning multiple Amazon Choice badges and securing first-page rankings for high-performing keywords, which boosted long-term inventory sales by 50%. Spearheaded an SEO strategy overhaul for the website, enhancing brand messaging and user engagement, resulting in a 35% increase in average order value (AOV), an 11% rise in conversion rates, and a 16% growth in repeat customer purchases in 2020. Successfully executed paid advertising campaigns that contributed a 13% increase in total sales and orders, coordinated 10+ Amazon product launches achieving #1 Best Seller Rank, and launched eBay listings that captured 28% of item sales, securing #1 in search results.

Brand Marketing Manager, Fashion

2018 – 2019

- Developed strategic user feedback initiatives, achieving a 4.12% reduction in product return rates through strategic user feedback collection and quality control enhancements. Maintained a 5-Star rating, which drove 34% of total product sales. Leveraged Google Analytics to analyze site performance and traffic, identifying improvements in customer experience that boosted site traffic by 10%.

Retail Marketing Coordinator

2017 – 2018

- Enhanced merchandising strategies through innovative promotion executions to drive retail sales. Developed unique display concepts by leveraging creative talents, significantly contributing to the brand's visual appeal. Actively collaborated with department managers to enhance product selection, ensuring alignment with customer preferences and market demands.

Digital Marketing Associate

2016 – 2017

- Designed sportswear apparel, tailoring creations through direct consultations with organizational clubs. Initiated and expanded international manufacturing relations, enhancing product quality and distribution capabilities. Spearheaded network outreach efforts by compiling and engaging a targeted audience of potential leads through cold calls, contributing to the organization's expansive marketing reach.

California State Polytechnic University-Pomona

2013 – 2017

- Selected by peers for the role of Social Chairman, where I effectively manage and allocate a quarterly budget to maximize benefits for over 30+ active members. Tasked with the organization of 20+ events annually, ensuring diverse and engaging activities that foster community and engagement within the group.