Chris Moses
Award-winning Digital Marketer for Social Good | Open to New Challenges.
Williamsburg | US
Interests
Camping
Hiking
Overlanding
Car camping
Hound dog snuggling
Industries
Outdoor
In my own words
— ChrisWith over ten years of experience in marketing and digital strategy, I am a creative and versatile professional who can design and execute effective campaigns across multiple channels and platforms.
I have a strong background in graphic design, data storytelling, online marketing, and branding and certifications in HubSpot Sales Software, Content Marketing, and Email Marketing.
My most recent role was as the Digital Experience Director at YMCA of the Virginia Peninsulas. I led the successful strategy development and execution of multi-channel digital marketing, including online, mobile, social, text, search, display, interactive, and platform integration. I also developed digital content, owned and managed all digital properties, and optimized e-commerce. Previously, I collaborated with Cadmium's marketing and product marketing teams to support website design and content marketing and led the digital merging of five companies into one cohesive brand. I have also won multiple awards for my graphic design and packaging work, and I am fluent in German, with some experience in French and Chinese.
I am passionate about increasing brand awareness and creating engaging experiences for diverse audiences. I am looking for a new opportunity where I can leverage my skills and expertise to help an organization achieve its goals and vision. Send me a message and see how I can add value to your team and projects.
Trajectory
Mar 2024 — Now
Member Board of Directors · National C5 Youth Program
Jul 2022 — Apr 2023
Digital Experience Director · YMCA of the Virginia Peninsulas
The Y is a diverse organization of men, women and children joined together by a shared commitment to
nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility.
I led the successful strategy development and execution of multi-channel digital marketing including
online, mobile, social, email, text, search, display, interactive, and platform integration.
I developed digital content, owned and managed all digital properties across digital strategy, customer
requirements, roadmap development, UX design and delivery, performance, optimization, and
ecommerce.
My role included:
--- Digital Marketing --- I developed digital marketing schedules and onsite marketing strategies to drive member engagement.
--- SEO --- We increased our SEO rankings after I rewrote web content, revamped our link strategy, and developed new unique images.
--- Advertising --- I created and implemented a grant program for Google Ads that allowed us to execute advertisement across Google and YouTube at no charge to the organization.
Oct 2021 — Mar 2022
Brand Manager · Cadmium
At Cadmium, we empower associations to harness the power of learning experiences. We stand at the intersection of event, learning, and video technology, providing an integrated suite of solutions that streamline event management and continuing education.
I collaborated with the marketing and product marketing teams to support website design and content marketing across email, social, and collateral.
I scoped and created templates for best practices on social media, HubSpot, webinars, and other channels. I also designed presentations, signage, and trade show collateral.
My role included:
--- Branding --- I led the digital merging of 5 companies into 1 cohesive brand.
--- Digital Marketing --- I revamped our company website and integrated it with HubSpot to enhance customer sign up and elevate our landing pages.
Dec 2020 — Jun 2021
Marketing Associate · Jamestown Painting & Decorating, Inc
Marketing Associate - Digital Marketing Specialist
Overseeing and creating the design and content of an advertising campaign to ensure it meets the needs of the targeted audience as well as the business goals. Manage and maintain social media accounts and websites for all brands. Write copy of all marketing efforts and collateral including:, web pages, sales tools, advertisements, emails, and internal communication tactics
Key Achievements:
Implemented an online purchasing system for event tickets and food packages increasing direct website traffic by 133%
Nov 2018 — May 2019
Marketing and Communications Coordinator · Clay Chamber of Commerce
The Clay Chamber provided opportunity to engage the business community in Clay County through a variety of events, social media outlets and digital and print advertising. The purpose at the chamber was to aid businesses in promotion, networking and in community recognition.
Maintain social media outlets such as Facebook, LinkedIn, Twitter and Instagram
Work on member directories and update website
Stay current on chamber events on the website calendar and facebook events
Create all event collateral including: banners, billboards, agendas, and digital advertising
Collbarate with the event planner, print companies and venues for events
Create RFPs to insure fair distribution of local contracts
Oct 2016 — Jul 2018
Marketing Content and Social Media Producer · Ultimate Survival Technologies
The Clay Chamber provided an opportunity to engage the business community in Clay County through a variety of events, social media outlets and digital and print advertising. The purpose at the chamber was to aid businesses in promotion, networking and in community recognition.
I managed all aspects of print, digital, and social media marketing and advertising.
My role included:
--- Social Media --- we increased our social presence by adding links to the Chamber website, giving our visitors much greater visibility into our activities and events.
--- Email Marketing --- I leveraged Constant Contact to increase email engagement of our membership.
--- Digital Marketing --- I developed and implemented the Chamber’s first website, including banner ads and content.
May 2016 — Oct 2016
Graphic Designer · United Way of Northeast Florida
• Create Internal publications such as invitations, event signage and awards.
• Work within brand standard of the United Way parent organization and with the
organization’s partners and sponsors
• Create social media content in cooperation with the web content coordinator.
Sep 2015 — Mar 2016
Graphic Designer Marketing Assistant · Revere Survival Products
• Creating digital and print presentations for effective communication with clients
• Designing and production of recreational and commercial catalogs, brochures and
other print publications,
• Production of trade show exhibitions including point of sale graphics and banners
• Aided with shipping procedures of exhibition materials and coordination of booth
layout and assembly
Aug 2013 — Jul 2015
Graphic Designer · Sahara Smoke
Creating virtual Marketing Campaigns including Social Media, HookahHookah and
SaharaSmoke.com and print collateral.
• Generating print materials for international publications including POS, print ads and
packaging, to include POS boxes and tradeshow booths.
• Filming and editing video blogs and how-to-videos in Final Cut Pro along with
generating additional multimedia content.
Dec 2012 — Mar 2013
Production Artist · Fanatics, Inc.
Production and editing of design templates for licensing and manufacturing in association with company standards and goals
Processing fonts, typefaces and cross reference, match and duplicate,
Building callout menus which detail specific template.
Sep 2012 — Dec 2012
Assistant Digital Editor · Fanatics, Inc.
Color matching, and correction of photographed product line appliques,
Digitally enhancing, including removing blemishes and outliers, on multiple photographed NCAA appliques
Color Shifting photographed products and product lines
May 2007 — Aug 2007
Clerk · US Department of Homeland Security
Purchasing Committee, Law Enforcement Training
Activity
Education history
Georgia Southern University
Bachelor of the Arts | 2008 - 2012
