Chris Martinez

North American Retail Marketing & Special Events Sr. Manager

2023 – 2024

Oversee North American retail marketing & events, optimizing budgets for measurable growth across multiple global brands. Conceptualize and coordinate promotional rollouts, achieving significant engagement and maintaining key partnerships. Partner with brand sales directors to accommodate account needs. Lead product knowledge workshops, enhancing sales rep performance and brand representation. Oversee promotional asset management (digital and physical), supporting sales reps and major accounts efficiently. Manage multiple brand GTM Managers and event staff on all workflow. Direct small to large scale consumer marketing events from concept to execution, ensuring seamless operations. Develop, manage, produce, and direct internal employee events; building and maintaining company camaraderie and culture. Orchestrated high-impact sales events and campaigns, consistently surpassing KPIs and fostering significant increases in retail sales and brand loyalty. Cultivated key partnerships and secured sponsorships, enhancing brand visibility through seamless promotional rollouts and innovative event strategies.

North American Retail Marketing/Special Events Manager

2016 – 2024

Spearheaded North American retail marketing campaigns, driving measurable growth and positioning Volcom as an industry leader in consumer engagement. Orchestrated high-impact promotional initiatives, forging strategic partnerships and achieving notable increases in customer acquisition and retention. Conceptualized sizable consumer and internal events from concept to execution, sourcing sponsors and ensuring seamless operations. Built and maintained employee camaraderie and company culture by designing impactful and engaging events and retreats. Led and mentored North American retail marketing and event staff, fostering a high-performance team culture and driving collective success. Managed budgets and operations for retail marketing and events, ensuring efficient resource allocation and seamless execution of consumer-facing initiatives.

North American Retail Marketing/Events Coordinator

2012 – 2016

Developed and implemented creative retail marketing solutions, adapting strategies to diverse markets including Canada, US, Hawaii, and Puerto Rico. Pioneered creative retail marketing solutions across diverse North American markets, driving brand visibility and customer engagement. Managed inventory logistics and liaised with art teams to secure vital assets, maintaining operational efficiency and brand consistency. Oversaw marketing vehicle fleet maintenance, prioritizing vehicle care and safety to support regional promotional activities. Captured and curated event photography, ensuring comprehensive coverage for social media recaps and marketing materials. Achieved 'Employee of the Month' recognition for exceptional performance, demonstrating leadership in retail marketing and event coordination.

Marketing Event Assistant

2009 – 2012

Aided in the planning, production, and execution of skateboard and snowboard events. Responsibilities included but were not limited to: event production, event set up, coordination, prop production, photography, videography, shipping logistics, and asset management.

Palomar College

2006 – 2010