Chris Higgins
Creative Director · Handshucked
Gainesville, FL
In My Own Words
Creative Lead. Digital Marketing Professional. Lead web designer/developer on 100+ websites, expert in Adobe Creative Suite, HTML & CSS. Experienced with CRM administration, integration, targeted campaign configuration and organizational training.
Work Experience
Creative Director
Handshucked2019 – Present
• Lead creative direction and brand development for a growing art and apparel line, building a recognizable identity across print and digital platforms. • Designed and launched original product collections, including apparel, headwear, and merchandise, resulting in consistent sell-through and local brand recognition. • Managed inventory, art production, and in-house screen printing operations to ensure product quality and turnaround efficiency. • Built and maintained eCommerce website; implemented SEO, SEM, and email marketing strategies to drive organic traffic and boost online sales.
Digital Marketing Consultant
Anthem Software2025 – 2025
• Provided strategic website consulting, SEO optimization, and content marketing to a national client base across diverse industries. • Led CRM system setup, training, and client onboarding to improve sales pipeline visibility and customer engagement. • Developed and managed content calendars for email and social media, aligning campaigns with business goals and boosting digital reach. • Designed data-driven marketing strategies, combining organic and paid tactics to increase qualified leads and online conversions.
Web & Media Director
Blue Turtle Productions2009 – 2022
• Directed web and media strategy for a wide range of clients, specializing in custom eCommerce sites and UX-focused design. • Designed and developed over 100+ fully custom websites, integrating subscription systems, payment processing, and marketing automation tools. • Delivered comprehensive branding and graphic design solutions used across print, digital, and video formats. • Produced and directed commercial video content including animation, editing, and live-action shoots, enhancing brand visibility for clients. • Transitioned to fully remote operations in 2013 while maintaining consistent project delivery and client relationships.
On Air Host / Producer
WIIS Key West Radio, Key West, FL2008 – 2018
· Creation and production of live on air shows · Full process audio/video podcast production, creation and edit to upload.
Graphic & Web Designer
Willis & Co. Inc., Key West, FL2002 – 2009
· Designed and created web design standards for multitude of clients. · Website development with HTML, CSS, Adobe Flash · Flash animated design for ads, websites and promotional purposes. · Created collateral for display, marketing and packaging materials.
Junior Designer
Atlas Pen & Pencil Co., Hollywood, FL2000 – 2002
· Digitizing and preparing customer submitted art to make camera ready for printing on a variety of promotional products. · Creating specialty pencil graphics for sale through their catalog.
