Chris Gordon

Event Marketing Specialist

2021 – 2023

● Responsible for the planning and execution of approximately 20 annual in-person marketing events. ● Deep understanding of product sales and marketing goals, including retail, wholesale, & direct-toconsumer strategies. ● Increased sales and brand awareness through on-site and face-to-face interactions and exchanges at consumer marketing events. ● Identified and cultivated strategic partnerships and new opportunities for YETI brand expansion. ● Strong reputation across the outdoor and consumer industry, with a valuable network. ● Consistently exceeded sales goals and support targets through strong attention to detail and commitment to excellence. ● Served as a lead brand representative and consulted with clients, consumers, and event attendees to understand desires, anticipate needs, and provide recommendations on specific products. ● Fostered and developed relationships between consumers, ambassadors, and executive team members.

Event Marketing Specialist

2021 – 2023

? Responsible for the planning and execution of approximately 20 annual in-person marketing events. ? Deep understanding of product sales and marketing goals, including retail, wholesale, & direct-toconsumer strategies. ? Increased sales and brand awareness through on-site and face-to-face interactions and exchanges at consumer marketing events. ? Identified and cultivated strategic partnerships and new opportunities for YETI brand expansion. ? Strong reputation across the outdoor and consumer industry, with a valuable network. ? Consistently exceeded sales goals and support targets through strong attention to detail and commitment to excellence. ? Served as a lead brand representative and consulted with clients, consumers, and event attendees to understand desires, anticipate needs, and provide recommendations on specific products. ? Fostered and developed relationships between consumers, ambassadors, and executive team members.

Field Marketing Representative

2019 – 2021

Managed communications between team members, customers, and vendors to keep operations efficient and produce successful outcomes. ? Collaborated with team members of various levels to carry out daily assignments, achieve team targets, and exceed goals in event marketing settings. ? Responsible for monitoring and maintaining proper event inventory levels at marketing events and trade shows, including the organization and rotation of products and supplies. ? Managed daily tasks and consistently sought opportunities to go beyond routine job expectations.

Field Marketing Representative

2019 – 2021

Managed communications between team members, customers, and vendors to keep operations efficient and produce successful outcomes. ● Collaborated with team members of various levels to carry out daily assignments, achieve team targets, and exceed goals in event marketing settings. ● Responsible for monitoring and maintaining proper event inventory levels at marketing events and trade shows, including the organization and rotation of products and supplies. ● Managed daily tasks and consistently sought opportunities to go beyond routine job expectations.

Field Marketing Manager The Field Scout

2016 – 2020

OR ● Responsible for the planning and execution of field marketing events for outdoor retailers, including REI, Subaru, Yeti and Toyota. ● Developed and executed well-defined consumer acquisition strategy to drive awareness and increase revenue. ● Gathered and tracked consumer data and prepared performance-based reports from marketing events to increase future brand awareness. ● Collected event data and performed ongoing market research to identify unmet market needs. ● Managed and coordinated day-to-day project workflow and logistics for a team ranging between 2-10 marketing employees and created work prioritization schedules to increase efficiency. ● Led internal teams through routine operations and unexpected challenges with strong decision-making skills and expert industry knowledge.

Field Marketing Manager, The Field Scout

2016 – 2020

OR ? Responsible for the planning and execution of field marketing events for outdoor retailers, including REI, Subaru, Yeti and Toyota. ? Developed and executed well-defined consumer acquisition strategy to drive awareness and increase revenue. ? Gathered and tracked consumer data and prepared performance-based reports from marketing events to increase future brand awareness. ? Collected event data and performed ongoing market research to identify unmet market needs. ? Managed and coordinated day-to-day project workflow and logistics for a team ranging between 2-10 marketing employees and created work prioritization schedules to increase efficiency. ? Led internal teams through routine operations and unexpected challenges with strong decision-making skills and expert industry knowledge.

Owner - Fishing Guide

2015 – 2019

? Saltwater inshore fishing guide of South Carolina waterway; responsible for organizing, planning, and guiding groups of 1-4 anglers on local waters near Charleston SC. ? Provided instruction and guidance to ensure a safe and professional fishing experience for all skill levels of anglers. ? United States Coast Guard Licensed Captain and outdoor enthusiast.

Owner Fishing Guide

2015 – 2019

● Saltwater inshore fishing guide of South Carolina waterway; responsible for organizing, planning, and guiding groups of 1-4 anglers on local waters near Charleston SC. ● Provided instruction and guidance to ensure a safe and professional fishing experience for all skill levels of anglers. ● United States Coast Guard Licensed Captain and outdoor enthusiast.

Bachelor of Arts

2008

Bachelor of Arts

bachelors

2008