Chris braquenier
Mech.Eng., Data Analyst and Owner at B.I.S. · Proparts
São Paulo, São Paulo
In My Own Words
With over 10 years of experience as a Mechanical Engineer in the manufacturing industry, I have a proven track record of success. I've worked with global leaders and engaged in multidisciplinary projects involving development, R&D, product launch, training, and procurement. My responsibilities encompassed technical support and project management, overseeing manufacturing, assembly, and testing. Notable projects include: -Engineer for the X-83 Project (Opel Vivaro, Renault Trafic) at General Motors: developing and launching the X-83 commercial vehicle, ensuring manufacturing quality and timely delivery. -Supplier Development Engineer and Cost Reduction Specialist at General Motors: Optimized supplier relationships and implemented cost reduction initiatives, resulting in significant savings. -Designer of Special Tools for Vehicle Suspension Maintenance at BSC: Created innovative tools for efficient suspension maintenance, reducing downtime and improving operations. -Test Engineer - TLE Test Data at General Electric Aviation: Analyzed test data for critical engine components, contributing to the development of high-performance aviation products. In addition to my technical expertise, I have transitioned into sales management roles: - Sales Manager at Speedo: Led Latin American operations, driving sales, procurement, and POS integration, resulting in revenue growth and increased brand visibility. - Sales Manager at Fox Factory: Managed sales for leading brands in Latin America, exceeding revenue targets through strategic pricing, product launches, and promotional campaigns. [Update Feb 2022] Motivated by a growing interest in Data Analytics, I'm actively acquiring certifications to enhance my expertise. [Update April 2023] Serving as Brand Manager at Proparts, I drive sales growth, forecasting, execute marketing initiatives, and supervise events. I collaborate with retailers to understand their needs, developing tailored solutions. Key achievements include: Managing sales activities for Rockshox, Mavic, Stans-no-tubes, and Squirt brands, consistently exceeding revenue targets.
*Collaborating with internal teams on pricing, product launches, and promotional campaigns.
*Working closely with technical support to provide comprehensive customer solutions.
*Analyzing market trends and competitor activities to identify new opportunities and drive innovation.
*Organizing industry events to enhance brand awareness and promote products.
Presenting a blend of technical expertise and management skills, I'm well-positioned for leadership roles in the field.
Work Experience
Project Business Analyst eCommerce - CRM - Garmin Brazil
Proparts2024 – 2025
With this new position, I’ll be responsible for overseeing and optimizing our Customer Relationship Management (CRM) strategies to enhance engagement, strengthen relationships, and drive customer loyalty across our diverse product lines. In this role, I will be leading initiatives that leverage data insights to create personalized, multichannel experiences for our customers—runners, cyclists, outdoor adventurers, golfers, and more! With platforms like Oracle Responsys and Wake CRM, I’m excited to shape targeted campaigns that speak directly to the needs and passions of our diverse audience. My focus will be on integrating data, improving customer journeys, and utilizing the latest CRM technologies to deliver exceptional experiences. It’s a new chapter, and I’m eager to continue learning, innovating, and contributing to the growth of Garmin's community of active users. Looking forward to collaborating with this fantastic team and making a real impact! #CRMManager #Garmin #CustomerExperience #DigitalMarketing #CustomerEngagement #DataDriven #MultichannelMarketing #GarminActive
Brand Manager
Proparts2022 – 2024
Brand Manager in Brazil for: Rockshox, Mavic, Squirt, Stans no Tubes
Company Owner
Business Intelligence Service2022 – 2024
Aproveitando uma vasta experiência e conhecimento na indústria, nossa empresa é dedicada a apoiar a indústria de bicicletas e as lojas em suas operações diárias, com um foco especial no treinamento das equipes de vendas. Fundada por um profissional experiente que ocupou cargos de gerência na Fox Factory, Rockshox e Speedo na América Latina, nossa missão é fornecer soluções práticas que aprimorem as capacidades de venda das lojas de bicicletas. No mercado acelerado de hoje, acompanhar os avanços tecnológicos pode ser desafiador. Nossa empresa aborda essa questão oferecendo programas de treinamento abrangentes e recursos projetados para ajudar as equipes de vendas a entender e comunicar eficazmente os benefícios das últimas tecnologias em bicicletas. Estamos comprometidos em capacitar as lojas com o conhecimento e as habilidades necessárias para aumentar seu desempenho em vendas e oferecer um atendimento ao cliente excepcional.
Mechanical Engineer
BSC2014 – 2017
Specialist in Suspension Technology Training Importation and Local Sales Design of Special Tools Engineering Student Coach the UFCG
Regional Sales Manager (Latin America)
Speedo2008 – 2014
Support Sales and Marketing for Central America and some regions in South America. Prospect customers. Elaborate implementation of Speedo Concept Stores. Head of sales team, marketing campaing, bi-annual orders. Data analysing
Supplier Development Engineer
General Motors2000 – 2004
The primary responsibilities of this position are to work with suppliers to ensure that robust process controls are in place to prevent non conformities, to continuously monitor supplier’s key manufacturing processes and quality management system for improvement opportunities and to assist suppliers with Advanced Product Quality Planning (APQP) activities to ensure production readiness for New Product Introduction (NPI). Responsible for the supplier’s processes from design concept to the end of product life. Ensure the adequacy of the supplier’s quality management system and the capability of people, training, tooling, fixturing and equipment. Ensure that APQP activities related to process control are being performed by the supplier. Help suppliers extract value from the APQP process. Manage supplier’s project plans and activities to ensure product meets expectations. Ensure all relevant requirements and related changes are thoroughly documented. Reviews APQP documentation Participate in process FMEA for suppliers’ manufacturing processes. Audit process control implementation and effectiveness. Validates process capability. Ensure PPAP completion and approval prior to delivery of new parts. Perform quality management system audits and Supplier Evaluation Surveys, including assessments of potential new suppliers. Support SPQ projects. Participates in the development of Supplier quality metrics. Lead Supplier Performance Management Reviews. Have strong knowledge of the product, NPI, Manufacturing, Supply Chain and Category Strategies. Execute assigned activities from Concurrent Product and Process Development (CPPD), New Product Introduction (NPI) and Continuous Product Improvement (CPI) teams. Works with suppliers to reduce waste and improve supplier process capability and efficiency. Ensure that a supplier is selected and purchase order launched and PPAP is approved for every component according to the strategic sourcing plans.
Aftesales Project Manager
General Motors1998 – 2000
Engage in all activities related to the aftersales of a new vehicle Project X-83 Project X-83 was a joint-venture project between Renault, Vauxhall, Nissan, Opel. Light-commercial vehicle. - repairability - special tool design - repair processes and documentation - insurance aspects (cost driving repair, anti-theft characteristics)
Technical Trainer
General Motors1997 – 1998
Technical Trainer for Opel mechanics. Warranty issues. Tech Assistance. Support for launches of new cars.