Chris Barnes

- Webmaster and marketing manager for all 27 chapters throughout the world. - Managed the monthly digital techncial journal during a short staffed year. - Led and oversaw association rebranding. - In charge of all website information, integrations, content, and users through multiple third party software’s and companies. - Communicated value of membership through targeting social and PPC campaigns. - Developed strategy and managed KPI’s while maintaining focus on the association’s strategic plan. - Created and implemented yearly marketing plan across all departments in the association. - Sold event booths and sponsorships at yearly international events. - Secured advertisement sales of monthly association journal, the association websites, and promotional emails. - Managed print publications, on-demand printing, and digital publications (DRM software). - Pivoted in-person events to virtual events which included trade show booths, on-demand and live presentations, and daily breakout sessions.

- Built marketing campaigns for international events. - Produced monthly print and digital advertisements for international industry publications. - Actively participates in new business efforts, and builds and strengthens existing customer relations through targeted follow-ups and networking. - Leverages broad-based business knowledge and functional expertise to future plan and drive strategies that achieve on-target deliverables. - Supervised and mentored the in-house design team, and contributes to their professional development.

Digital Media and Brand Management • Leads, conceptualizes, and executes global campaigns and promotions. - Initiated the Taste of the South and Southern Cast Iron print advertisements, which rolled out into 8 retail stores across the country to help generate $100K in sales. - Substantially grew the audiences and engagement for Facebook, Twitter, Instagram, LinkedIn, Vimeo, and YouTube, and increased customer leads and sales conversions by 120%. - Directed and edited a company video to promote brand awareness that has increased sales by 75%. • Provides creative counsel and brand direction for global and local execution. — Partners with off-shore lawyers to ensure proper classification of multiple products across 5 brands. — Champions the product packaging and redesign efforts, including logos, labels, barcodes, and branding of master boxes. • Prepares and delivers keynote presentations to communicate ab

• Key client liaison for all web-based services, including e-commerce, online advertising/PPC campaigns, email marketing, and SEO activities. — Collaborated with cross-functional teams and contributed to the 20% YOY growth for e-commerce sales. — Budgeted and invoiced all web-related activity for over 10 clients. • Creatively managed the annual $25K sponsorship of the national hunting show, Pass’n It On Outdoors, for 3 consecutive years. — Coordinated 20 tv commercials, designed print ads and in-store merchandising materials, and oversaw 20 giveaways and events. • Project managed the art direction and logistics for the Got to be NC show and the NC Seafood Festival. — Designed and created multiple web banners and advertisements to generate brand awareness.

• Manages the $300K advertising budget for print and online activations of America’s largest wholesale skateboard distributor. — Designed a print catalog with a print run of 15K for the world’s largest skate and surf industry trade show in Orlando, FL. — Initiated the implementation of the new longboard section on the website, which directly increased sales of associated products by 90%. — Created landing pages for each brand and executed SEO strategies to rank and maintain all of them within the top 3 search results on Google. • Designs and authors the global corporate brand identity and logo guidelines. • Managed and guided the design team by providing oversight for project milestones.

- Oversee entire web department which included eight employees at two different locations - Budgeting monthly and yearly advertisements and search engines - Increased sales through email marketing, social media and print advertisements for news papers and television commercials - Copy writing for new products with SEO implemented in the writing to drive more search results to company - Photographing all new products, ensuring photographs were correct size and color scheme for website - Redesign existing website to drive more traffic to new and sale products

- Ensure beach safety - Apply first aid when needed - Rescue swimmers when needed - Work with a team when missing swimmer search is called - I worked here for 4 summers

- Design flyers, emails and banners to increase sales of new products daily - Infiltrating the banners and flyers to companies websites through html and asp coding - Photographing new products daily and manipulating the image to appropriate sizing for three images on the websites