Chris Anderson

Rapha creates the finest cycling clothing and accessories in the world. Working as a member of the North American office marketing team, I design on-brand solutions across a range of media, including: print, digital, retail, events, and on-product. The brand is synonymous with the highest levels of quality, style and performance and such attributes echo the standard of design we seek to achieve.

_Directed team creative concepts to develop fresh new thinking that ensures exceptional solutions for clients _Led a diverse team of industrial designers, graphic designers, environmental designers, and 3D visualization in creating exemplary retail experiences that support market initiatives and brand messages _Oversaw creative team leaders to ensure all work delivered to client is of the highest standard _Collaborated influentially with creative teams to develop the most effective, consistent overall brand communication _.Built working relationships of mutual respect, trust and credibility within associated departments _Championed the ongoing improvement of the team’s creative capabilities as well as recruiting, mentoring and retention of creative talent _Clients | Nike + Jordan + Columbia + Oakley

_Served as brand steward in the development of creative assets that adhered to standards

_Served as brand steward in the development of creative assets that adhered to standards

_Served as brand steward ensuring that all assets adhered to global brand standards _Led all global consumer and trade creative development, brand standards and guidelines, digital advertising, sales collateral, catalog, POP and retail experiences _Directed global packaging for Cannondale Parts and Accessories _Developed global Cannondale branded apparel for professional race teams _Directed all campaign photo shoots and video assets for implementation into global consumer / dealer catalogs / creative templates _Ensured successful implementation of brand direction from concept through to production _Managed and oversaw creative production budget globally _Directed outside ad agencies and freelancers across multiple creative projects

_Responsible for creative development, including ad concepts, brand standards and guidelines, digital advertising, sales collateral, catalog, POP and retail merchandising _Launched new ad campaign and brand standards with the introduction of the 2012 model year _Served as brand leader, ensuring that all creative assets adhered to global brand standards _Designed U.S. packaging for GT BMX Parts and Accessories _Developed global GT professional race apparel for teams and for U.S. consumer line _Designed annual global consumer and dealer catalogs, and marketing templates _Partnered with Global Marketing managers to ensure creative production budgets were met _Oversaw all campaign photo shoots and video assets

_Managed development and creative execution of campaign-based advertising across print and web _Nurtured relationships with the sales department, playing a critical role in new business development _Provided idea leadership by developing successful, measurable brand-compliant campaigns for print and web _Translated sales objectives into creative strategies, and directed the creative team in the production of advertising and marketing collateral across multi-channel print, web and broadcast _Managed team of freelancers on and off-site

_Created and implemented identity systems for multiple Sallie Mae external brands _Correctly identified required resources to complete multiple projects on budget and on time _Completed design tasks to meet deadlines and ensure creative integrity _Built an in-house creative services team by developing standards and ways of working policies _Clients | Bank One, Chase Bank, Provident Bank, Sallie Mae, and several national universities and colleges

_Collaborated on several overall brand strategies and advertising campaigns for key clients _Created and implemented integrated brand identity systems for global consumer brands _Led brand identity and visualization work with creative teams to deliver consistent client strategies _Clients | Tide, Always, Tampax, Bounty, Downy, Eclipse, and Physique