Chip Martoccia
Entrepreneur I Strategist I Consultant - GTM strategy, Operations, DTC eCommerce, Executive Leadership.
Carlsbad | US
Interests
Mountain biking
Fitness
Surf
Outdoors
Endurance sports
In my own words
— ChipExperienced entrepreneur with strong business operations, brand management and DTC eCommerce experience in sports/active lifestyle and outdoor markets.
Considerable experience with startup and early stage company leadership and strategy implementation.
Areas of expertise include Business Operations, Brand Management, DTC eCommerce Strategy, International Logistics, Distribution Strategy, Amazon Sales, and Digital Marketing Strategy.
Trajectory
Apr 2023 — Now
Director of Strategic Partnerships · Soul Survivor Outdoor
Jun 2023 — Now
Director of Operations · Fishe LLC
Manage company's day-to-day operations to ensure efficiency and productivity with a focus on strategic planning, team leadership, and creating operational efficiencies.
Nov 2019 — Now
Managing Partner · Healthy Vending SD
Partner in vending business whose mission is to integrate vending into corporate health and wellness programs.
Mar 2017 — Now
Business Advisor / Mentor · San Diego Sport Innovators (SDSI)
SDSI provides a wide range of mentor programs, from idea stage to established business, that help entrepreneurs their convert dreams to thriving businesses. Business Advisors and Mentors understand the Sports and Active Lifestyle (SAL) sector and have a desire to give back to the industry they love.
Mentor programs include the Gateway Program for entrepreneurs in ideation and planning stages, Accelerator Program, which is the flagship mentoring program, offers uniquely structured, yet flexible business mentoring to prepare early-stage companies for scale.
Mar 2008 — Now
Founder · M Power Management
M Power Management is a forward-thinking consulting firm dedicated to elevating mainly startup and early-stage companies within the lifestyle, consumer packaged goods (CPG), and service industries. Our mission is to enhance the effectiveness and efficiency of our clients' business execution, enabling them to scale their online and retail sales in a profitable and responsible manner.
Aug 2023 — Jul 2024
Strategic Market Analyst · PeopleReady
Develop and execute a comprehensive go-to-market (GTM) strategy for PeopleReady's expansion into the non-clinical healthcare market in the US. This includes conducting an in-depth analysis of the competitive landscape and market conditions, along with a thorough assessment of economic indicators to pinpoint lucrative opportunities. Identify and segment target customer groups to tailor our value proposition effectively. Evaluate strengths, threats, and potential areas for revenue growth, while also considering regulatory compliance and industry trends.
Mar 2008 — Feb 2023
Vice President Operations · Indo Board
Responsible for completely restructuring an existing BTB distributor-based sales model into a DTC e-commerce model which led to significant increases in revenue and gross profit margin.
Oversaw all business operations with focus on replatforming and managing company website and launching and managing Brand Registered Amazon store.
Implemented and managed e-Commerce fulfillment, digital marketing plan and built out a complete tech stack including inventory management, digital marketing platform (email and SMS), affiliate and ambassador programs, customer review program, marketing calendar and sales analytics.
Hired and managed digital advertising agency as well as a remote Director of eCommerce.
Oct 1999 — Dec 2007
Executive Vice President, Operations · COBS Homes LLC
Oversaw the daily operations of construction management department which managed hundreds of owner-built residential construction throughout 48 states. Worked directly with construction lending partners, material suppliers and loan underwriters to ensure success for both business partners and customers.
Company acquired in 2007
Sep 1988 — Oct 1997
President · Cycle Science Inc.
High-end bicycle and triathlon retail store focused on serving clientele ranging from pro/competitive cyclists to enthusiasts and families. Became one of the regions fastest growing IBD for brands such as Trek, Giant, GT, Specialized, Kestrel and more. Company was acquired in 1997 by private party.
Activity
Education history
Arizona State University
BA
