Cheryl Cullwell

Brand Owner · MotorSports Safety Gear

San Diego, CA

In My Own Words

“If everything seems under control, you're just not going fast enough”- Mario Andretti

Work Experience

Brand Owner

MotorSports Safety Gear

2016 – Present

Sole Proprietor business owner Custom RaceSuit Designer -Sales -Accounting, HR -Sfi certified -Continual Research, development and testing of textiles -Customize designing of flat sketch, freehand, Illustrator -Embroidery, digitizing -Social Media -Overseas manufacturing -Quality Control -Import/Export

Certified Ctec Tax Preparer

FTB Tax

2009 – Present

Certified Ctec Tax Preparer

Product Operations Manager

MasterCraft Safety

2008 – 2010

Created and Introduced a line of Race Suits (NASCAR/Off-Road) into related markets with sales estimated at over $200K within the first month Designer: free hand sketch, illustrator, tech packs, into production of first article sample fabric mills to develop fabrics adherence to safety specifications Production manager sewing and embroidery (ISO compliance) Lead media and sponsorship plans valued at over $500K each

Product Development/Merchandising

Professional's Choice Sports Medicine

2007 – 2008

Responsible for assigning, monitoring, and tracking all art side tasks and milestones, managing outsource deliverable and high level developer support Research and development, created tech packs and first article for production Coordinated and managed executive schedule Trade show logistics

Assistant to CEO

Gatorz

2005 – 2007

Operations manager Liaison for product design, manufacturing Trade-show coordination, logistics Managed sponsored athlete orders, special requests, custom designs Established solid media accounts (Orange County Choppers, Andretti Green Racing, Flite1) Managed daily in-house sales team, and office staff Warehouse shipping/receiving, invoicing, Data entry, walk-in customers