Chase Lindley

Digital Initiatives Producer

Boulder | United States

Skills

No information

Interests

Music

Camping

Cooking

Reading

Coffee

Industries

Fashion

Outdoor

Run

Streetwear

Health & Fitness

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In my own words

— Chase

In 2015 I graduated from Central Michigan University with a Bachelor of Applied Arts in Entrepreneurship, specializing in Media Design, Production, & Technology.

Since I finished my formal education, I have been building my career in the ecommerce space. I also enjoy reading, skiing, mountain biking, camping, and sharing all of the offerings of the outdoors with loved ones. These interests, along with my professional pursuits, are what make my life so fulfilling.

Trajectory

Aug 2017 — Now

Digital Initiatives Producer · Finish Line

-Planned site experience calendar based on product launches, merchant priorities, and seasonal initiatives. -Responsible for the production and delivery of site content from planning, to design, to execution. -Wrote meaningful creative briefs providing concise direction for digital assets that meet business needs. -Implemented tests to gather data and optimize the customer experience to increase site conversion. -Provided regular analysis of content performance to identify success and opportunities for improvement.

Jan 2016 — Aug 2017

Digital Merchandiser · Finish Line

-Maintained categorization and filtering attribution of products on the site. -Utilized analytics to measure performance of the site in order to strategically implement improvements. -Collaborated with Creative, Brand, and Initiatives teams to curate compelling product assortments. -Played an integral role in the setup and implementation of our site on the Oracle Commerce 11 Platform. -Conducted an ongoing competitive analysis to learn from and capitalize on industry trends.

Jan 2016 — Jan 2016

Digital Marketing Coordinator · AspectSolar

-Overhauled and managed the entire ecommerce platform. -Improved site navigation and user experience to ensure consumer engagement. -Thrived in a startup environment where I was able to assist in various aspects of the business. -Implemented, produced, and executed email marketing campaigns. -Coordinated affiliate and referral programs, driving traffic and conversion on the website.

May 2014 — Aug 2014

Promotions/Sales Intern · iHeartMedia

-Responsible for the planning, promotion, and execution of large scale events. -Performed any necessary duties to ensure the success of events, including patron and vendor hospitality, directing volunteers, assisting with setup and teardown, and the sale of merchandise. -Designed and produced promotion materials for events and stations using Adobe Photoshop. -Assisted media sales staff on sales calls and presentations.