Charlotte Doutriaux

• Led the market research, go-to-market strategy, launch and cross-channel execution for the next generation Monitor Duo, projected to increase the revenue by $7.5M globally • Built and presented 4 marketing briefs for campaigns to kickoff 6 marketing channels in order to create holistic marketing plans including for Boxing Day promotion in Australia, where product sold out within 1 week • Supervised packaging for 7 products to ensure consistency with brand messaging and adherence to legal requirements • Supported our country managers and sales team with their pitch meetings and retail needs by creating new line reviews, in-store training presentations and retail brochures • Managed consumer insights strategy with the objective to inform product roadmap, messaging and market sizing in EMEA and APAC • Developed new messaging hierarchy for our APAC launch based on findings from qual and quant research performed in China • Drove creation and localization of creative assets for 10 countries from sourcing the agency to managing trans-creation requests

• Managed product roadmap for consumables, hardware and packaging while facing challenging regulatory environments • Partnered with product management in positioning flavors and reformulations to drive usage, demand and engagement • Devised compliant global GTM plan with product positioning, messaging and B2B/B2C assets for the launch of 3 limited edition devices and to support omni-channel roll-out in trade, retail and digital in 8 countries • Ensured successful localization, and on-time and on-budget regional launch for 10 new products across 20 countries • Led weekly go-to-market meetings for each global and regional product launch by managing and ensuring smooth execution of work-streams across product, commercial, customer support, supply chain, public relations and digital teams

Bootstrapped hardware and consumable portfolios from day zero to product on-shelves in France, generating $20M firstyear retail net revenue • Partnered with legal, regulatory and supply chain to guarantee production of compliant, localized product and packaging • Collaborated with the General Manager on P&L and distribution strategy; growing initial retail presence to 1,000 doors • Managed digital integration, operations and testing of our e-commerce website; resulting in a $2.5M first-year online net revenue • Ensured production and localization of in-store collateral assets and fixtures aligned with strict local regulations and directives • Supported the hiring and onboarding of the local country team

Managed business development and export sales for FRIAL's private label and foodservice portfolios, a premium frozen food company based in Normandy (France), generating $25M in revenue in North America across 10 retailers, distributors and brokers including Trader Joe's, Aldi, Wegmans, H-E-B, Loblaw's and KeHe • Led 15 local customer meetings and 3 facility tours at our headquarters in France, presented our capabilities and offerings to our clients and developed their product portfolio in partnership with the R&D team • Initiated and completed the end-to-end sales cycle from pitching to negotiations to product delivery, and launched 20 new SKUs while driving processes around sampling, cost modeling and packaging artwork design • Led sourcing and quality assurance aspects of product scale up from culinary concept to full scale commercial production • Managed product and packaging inventory and ran sales forecast as part of the S&OP process, analyzed latest food trends and consumer insights to make recommendations on new recipes for our packaged food and foodservice offerings

Successfully identified business opportunities for 15 France-based retail startups looking to enter the U.S. market, advised them on their go-to-market strategy and organized B2B meetings with U.S. business prospects including retailers, buyers, set decorators, designers, architects, sales representatives, agents, showrooms, distributors and manufacturers • Advised on product positioning, pricing, marketing and communication initiatives • Informed startups on import-export tactics, provided market research, insights and competitive landscape analysis • Undertook extensive qualitative and quantitative analyses on the fashion industry in North America; published 30 business intelligence research papers to the Committee for the Development and Promotion of French Clothing founded by the French department of Commerce