Charlotte Doutriaux
Sr. Product Marketing Manager, International · OWLET BABY CARE
Coeur d'Alene, ID
In My Own Words
10 years of taking unique and premium consumer products to the United States and Internationally while facing highly regulated and fast-paced environments. Proven track record in international business operations and marketing working in close partnership with global headquarters and local teams. French-American citizen, fluent in English and French. Product Marketing Alliance Certified. • Photography enthusiast - portfolio: charlottedoutriaux.com. Clients: Museum of North Idaho, Northwest Infant Survival & SIDS Alliance. Proficiency in Photoshop Lightroom. • Avid skier (skied the slopes of Utah, Idaho, Montana, California, Japan, Austria and the French Alps) • Avid hiker (hiked Half Dome twice among hundreds of trails nationwide) • Addicted to the Barre Method (member of Pure Barre CDA and the Salvation Army Kroc Center)
Work Experience
Sr. Product Marketing Manager, International
OWLET BABY CARE2021 – 2022
• Led the market research, go-to-market strategy, launch and cross-channel execution for the next generation Monitor Duo, projected to increase the revenue by $7.5M globally • Built and presented 4 marketing briefs for campaigns to kickoff 6 marketing channels in order to create holistic marketing plans including for Boxing Day promotion in Australia, where product sold out within 1 week • Supervised packaging for 7 products to ensure consistency with brand messaging and adherence to legal requirements • Supported our country managers and sales team with their pitch meetings and retail needs by creating new line reviews, in-store training presentations and retail brochures • Managed consumer insights strategy with the objective to inform product roadmap, messaging and market sizing in EMEA and APAC • Developed new messaging hierarchy for our APAC launch based on findings from qual and quant research performed in China • Drove creation and localization of creative assets for 10 countries from sourcing the agency to managing trans-creation requests
Global Product Marketing Manager
JUUL Labs2019 – 2020
• Managed product roadmap for consumables, hardware and packaging while facing challenging regulatory environments • Partnered with product management in positioning flavors and reformulations to drive usage, demand and engagement • Devised compliant global GTM plan with product positioning, messaging and B2B/B2C assets for the launch of 3 limited edition devices and to support omni-channel roll-out in trade, retail and digital in 8 countries • Ensured successful localization, and on-time and on-budget regional launch for 10 new products across 20 countries • Led weekly go-to-market meetings for each global and regional product launch by managing and ensuring smooth execution of work-streams across product, commercial, customer support, supply chain, public relations and digital teams
Country Launch Manager
JUUL Labs2018 – 2019
Bootstrapped hardware and consumable portfolios from day zero to product on-shelves in France, generating $20M firstyear retail net revenue • Partnered with legal, regulatory and supply chain to guarantee production of compliant, localized product and packaging • Collaborated with the General Manager on P&L and distribution strategy; growing initial retail presence to 1,000 doors • Managed digital integration, operations and testing of our e-commerce website; resulting in a $2.5M first-year online net revenue • Ensured production and localization of in-store collateral assets and fixtures aligned with strict local regulations and directives • Supported the hiring and onboarding of the local country team
Sales & Marketing Manager, North America
FRIAL2015 – 2018
Managed business development and export sales for FRIAL's private label and foodservice portfolios, a premium frozen food company based in Normandy (France), generating $25M in revenue in North America across 10 retailers, distributors and brokers including Trader Joe's, Aldi, Wegmans, H-E-B, Loblaw's and KeHe • Led 15 local customer meetings and 3 facility tours at our headquarters in France, presented our capabilities and offerings to our clients and developed their product portfolio in partnership with the R&D team • Initiated and completed the end-to-end sales cycle from pitching to negotiations to product delivery, and launched 20 new SKUs while driving processes around sampling, cost modeling and packaging artwork design • Led sourcing and quality assurance aspects of product scale up from culinary concept to full scale commercial production • Managed product and packaging inventory and ran sales forecast as part of the S&OP process, analyzed latest food trends and consumer insights to make recommendations on new recipes for our packaged food and foodservice offerings
Trade Advisor for Fashion, Cosmetics & Design
The French Trade Commission2013 – 2015
Successfully identified business opportunities for 15 France-based retail startups looking to enter the U.S. market, advised them on their go-to-market strategy and organized B2B meetings with U.S. business prospects including retailers, buyers, set decorators, designers, architects, sales representatives, agents, showrooms, distributors and manufacturers • Advised on product positioning, pricing, marketing and communication initiatives • Informed startups on import-export tactics, provided market research, insights and competitive landscape analysis • Undertook extensive qualitative and quantitative analyses on the fashion industry in North America; published 30 business intelligence research papers to the Committee for the Development and Promotion of French Clothing founded by the French department of Commerce
Education
Bachelor in Business Administration
ESSEC Business School2006 – 2010
Bachelor in Business Administration
MSc in Business Management and New Communication Technology
PARIS DAUPHINE UNIVERSITY2010 – 2011
MSc in Business Management and New Communication Technology
