Charlie Trefry

Creative Strategist

2024 – Present

I make really cool shit for myself. And I consult on trends, branding, and the future of all things.

Creative Director

2012 – 2024

Hands-on Creative Director at SeaWorthy Design. I have over twenty years in the action-sports and consumer goods industries. Clients include Coca-Cola, Bell Helmets, Burton Snowboards, Bacardi, Diageo Brands, Turner, Cartoon Network, Adult Swim, TNT, TBS, Disney, Universal Studios, Bliss, NeilPryde, Jensen, and Outback Steakhouse. Founder of Swerve Magazine, Sunbeam Surfboards, Oph Tha Waul Surfware, and BandWagon Poster Fest.

Sr. Art Director

2008 – 2012

Contributed on all high-level 360 experiential ideation and concepting pitches. Oversaw logistical planning of projects from concept to handoff. Everything from the Adult Swim College Tour to the branding of Epicurious' retail packaging offerings. Clients included Coca-Cola, TNT, TBS, Cartoon Network, Adult Swim, X Factor, American Idol, America's Got Talent, Diageo Brands, Bacardi, Masterfoods, Pabst Blue Ribbon, and Patron Tequila. Founded BandWagon, a poster & music festival with Savannah College of Art & Design as well as co-founded SCAD’s Creative Seed Lecture Series.

Creative Director

2004 – 2008

Worked as the creative lead on all branding/identity, packaging and rebranding projects. Clients included Delta, ATA, Alaska Airlines, Evok Advertising, Brand Architecture, Outback Steakhouse, MindComet, Live Nation, JanSport, Barjan, Victor Automotive and Slime. Founded Sifter, an action-sport based magazine distributed to retailers and major tradeshows in the U.S. and Europe.

Global Art Director

2003 – 2004

Coordinated the branding, colorways and design for Burton's family of apparel brands. Worked directly with softgood business unit directors and project managers to insure graphics and colorways were current and relevant to specific global markets. Developed creative briefs for all seasonal directions and graphic initiatives. Managed a staff of four designers and one textile specialist. Selected freelance designers to provide trend-driven graphics for all of Burton's apparel brands.

Global Art Director

2001 – 2003

Oversaw and conducted research and forecasted design trends for multiple consumer groups in USA and Europe. Managed and created the core graphics of Bell's entire IBD category. Designed the graphics, branding and colorways for all US and European product categories. Supervised product photoshoots and designed look & feel for all catalogs and printed media. Collaborated with outside vendors on tradeshow booths and marketing materials. Frequently worked overseas to insure product consistency.

DrkGrdn

Apparel graphics

Hell Met apparel graphics

No Sleep...

Sunbeam Sufboards