Charlie Cangialosi
Bringing Organizations Together To Build Collaborative Solutions · Humble & Fume Inc.
Redondo Beach, CA
In My Own Words
As a Cannabis & CPG industry professional Charlie has developed his leadership, sales, marketing and analytic skills to continually deliver short and long term priorities.
Charlie possesses a unique combination of skills, knowledge and experience that has delivered results throughout his professional career. Charlie balances his technical expertise with a common sense approach to identify and take advantage of business opportunities.
Charlie's collaborative approach allows him to work closely with wholesalers, national chain accounts and local independent retailers, to maximize brand development to deliver incremental cases and revenue. Charlie's total account management approach brings the proper balance of trade marketing solutions, pricing initiatives and category management skills to deliver the mutual goal of growing sales.
Work Experience
Director, Sales
Kiva Confections2015 – 2018
Kiva Confections is dedicated to developing innovative ways for people to consume cannabis which nurture, enhance & improve lives.
By adhering to the highest standards of product quality, certified production methods, efficacy testing and innovation, KIVA Confections will continue to produce and deliver the safest, most convenient and delicious tasting medical cannabis products to a discerning and deserving community.
Key Account Manager
Ninkasi Brewing2015 – 2015
Ninkasi Brewing is an Eugene, OR based craft brewer who:
• Believes in Perpetuating Better Living • Committed to providing growth for our retail partners • Expanding in California, Arizona and Nevada. • Leading brands include: Total Domination, Tricerahops, Dawn of the Red and Lux.
Business Development Manager
MillerCoors2013 – 2014
Participate in annual Framework for Growth initiative aligning key strategic issues and opportunities for MillerCoors and its distribution network. Identify local and regional strategic opportunities to drive sales and operational efficiency. Provide distributors with industry leading best practices to enhance distributor profits. Lead the development, and ensure execution of distributor Cure Plans in support of the Sales Deficiency process. Extensive analysis and summary report identifying root causes to distributor poor performance. Lead external evaluation of market execution and collaborate with the distributor to establish a Cure Plan to be executed over a 90-180 day period to correct deficiencies.
Director of Sales and Marketing
Anheuser-Busch InBev2011 – 2013
Responsible for the sales and marketing efforts of the wholesale operation division covering the coastal Los Angeles area servicing 3,500 plus retail accounts. Directly manage the 115 person sales and marketing team, along with 100 dotted line logistic/delivery personnel selling 6.3 million cases of product. Align sales, marketing and logistics to deliver annual sales, revenue, profit and market share targets. Motivate and train sales team to drive results, while developing sales team to feed corporation’s talent pool.
Director, Commercial Planning and Performance Management
Anheuser-Busch InBev2008 – 2011
Responsible for the coordination of the Pacific Sales region’s analytic team to drive profitable volume and margin growth for the business unit. Develop strategic planning tools to drive and improve retail execution in the 4 western states. Uncover market opportunities and contributors to brand and package performance. Directly manage Business, Pricing and Post Promotion Analysts. Work in concert with the region Sale Directors & Pricing Analyst to develop pricing strategies and price promotion planning with responsibility for the promotional budget.
Sr. Manager, Urban Sales
Anheuser-Busch2007 – 2008
Responsible for management and strategic direction of the Southern California sales area. Sales area consists of 5 sales teams (24 total team members; Work with Urban Managers and RAMs to grow the AB portfolio, through distribution, volume focus and brand development. Manage budget of $1.5 million and coordinate efforts between wholesaler and other AB departments. 2005 - 2007 Anheuser
Sr. Key Account Manager
Anheuser-Busch2005 – 2007
Responsible for the growth and execution of all the brands within the AB portfolio in key retail chains. Work with key retailers to secure ad features and display support to ensure the growth of the AB brands. Communicate and partner with the AB wholesaler family to ensure retail plans and programs are executed. Utilize AB selling tools, like dunnhumby and IRI to build selling programs that drive retailer category growth and grow AB market share. 2005 Anheuser
Business Development Manager
Anheuser-Busch2004 – 2005
Foster employee development as the region's training liaison and employment recruiter. Responsible for new in position training for Region Sales Managers. Participate in the hiring process for all region based positions. Ensure region adheres to the Company guidelines and processed the all required documentation. Coordinated region conferences and other region meetings. Ensure wholesalers exceed Equity Agreement standards to maximize the sales and profitability of all Anheuser-Busch brands as point person for RSM in the field.
2002 - 2004 Anheuser
Sr. Market Manager
Anheuser-Busch2002 – 2004
Ensure wholesalers exceed Equity Agreement standards to maximize the sales and profitability of all Anheuser-Busch brands. Utilize collaborative selling approach to enhance wholesaler share of mind, improve operating efficiencies and provide improved sales performance. Work with Key Accounts, Brand Teams and Geo Marketing to assure successful execution of retail programs. Work with retail and marketing partners to enhance AB brand's presence in the local market.
Business Analyst
Anheuser-Busch1999 – 2002
Provide timely and accurate sales analysis for field sales team. Provide support for wholesaler execution as well as the direct selling efforts of Key Account Managers. Act as lead analyst on proprietary computer application. Generate sale reports and train Field Sales on application.
Sr. Pricing Analyst
Anheuser-Busch1999 – 2000
Manage price promotion calendar and facilitate communication of pricing strategies to field sales and wholesalers. Work with field sales and wholesaler to ensure successful implementation of all pricing strategies.
Brand Coordinator
Anheuser-Busch1997 – 1999
Responsible for the evaluation and coordination of all sponsorship and promotional activities. Develop budgets, coordinate special events, and execute national brand sales promotions. Work with Geographic Marketing to develop local sales promotions to drive volume increases. Manage key brands within the portfolio to increase sales volume. Develop sales incentives for front line sales personnel. Provide sales analysis for sales management team. Employee Management Team Representative, involved in the development of branch's Balanced Scorecard.
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