Charley Kale

Freelance Marketing · REPSpodcast

Sylvania, OH

In My Own Words

Passionate and result-driven masters graduate with great creative thinking and social skills. Highly diligent, a keen communicator with a proven ability to work efficiently under pressure, along and with teams, and incorporate feedback into my performance. Marketing and Content Creator for Auto Shop and Personal Podcast.

Work Experience

Podcast Host and Creator

REPSpodcast

2022 – Present

- Create weekly podcasts listened by fans in over 10 countries -Utilize targeted social media advertising to boost audience reach -Developed a brand story, voice and content strategy -Compose engaging social media campaigns -Edit audio files into. an entertaining podcast form

Freelance Marketing

Charley Kale Creations

2023 – Present

Orchestrated the management and curation of six social media accounts with unparalleled success, achieving exceptional organic reach growth of 100%+ on both Facebook and Instagram, all without resorting to paid advertising. Spearheaded the creation and launch of visually appealing and user-friendly websites for clients, leading to a remarkable 40% increase in click-to-contact rates and a significant 60% surge in click-throughs to the booking page. Conducted in-depth market research to gain invaluable insights into the preferences and interests of target audiences, enabling precise tailoring of content to resonate with specific demographics, thus driving increased user engagement sales growth.

Marketing Team Intern

Surf 9

2023 – 2023

-Contributed to the creation and execution of comprehensive marketing campaigns across various digital platforms, including social media and content creation. -Conducted market research and competitor analysis in the outdoor industry to identify trends, consumer preferences, and potential business opportunities. -Assisted in managing social media accounts by creating engaging content, scheduling posts, and monitoring online conversations to enhance brand reputation and customer engagement. -Developed a deep understanding of Facebook's algorithm and leveraged it to control meta elements such as titles, descriptions, and images for shared links.

Professional Women's Soccer Player

Emek Hefer

2022 – 2022

-Competed in the Women's Premier League in Israel -Top five in the league -Trained/worked everyday to be at the top of the league table -Trained outside of practice 2-3 hours

Inventory/ Sales Specialist

Norty's East Side Auto Parts

2015 – 2020

- Maintained inventory flow of a 30,000 sq.ft. indoor warehouse of auto parts - Assisted at point of sales, with customer service -Grasped skills to adapt to unanticipated situations and improvise new plans -Utilize targeted social media advertising to boost audience reach -Developed a brand story, voice and content strategy -Compose engaging social media campaigns

Manager

Incorvia's Bene Italiano

2019 – 2020

-Trained incoming employees regarding restaurant procedures for waitressing, bar and carryout. -Managed the registers, handled 60+ orders per shift on carryout, while responsible for resolving customer service issues and maintaining high standard of service at all times. -Ability to maintain tip average between 18%-25% through quality service and ability to work in high stress. -Oversaw all Social Media platforms, gained a following and brought in new customers

Barista

Starbucks

2020 – 2020

-Produced over 30+ high quality café beverages everyday with speed and consistency -Operated POS cash register assessed money to assure correct amount and serviced 50+ customers per shift. -Performed support tasks such as equipment management, replenish supplies, preparing food.

Food Server

Mustard Seed Market

2019 – 2019

-Created a unique a dining experience for customers by creating exceptional relationships with clientele. -Procured accurate distribution of customer orders in high stress, fast paced environment during peak hours. -Ensured all back up supplies were stocked, cleaning of all tables and equipment.

Sales Associate

Clean Wood Recycling

2018 – 2018

-Sold different styles of mulch to customers when needed on phone and in person -Daily interpersonal connections with customers to guarantee they were receiving the best products -Managed the cash register

Sales Associate

Aeropostale

2015 – 2017

-Provided helpful customer service within the store as well as out of work -Worked as an ambassador for the brand by promoting Aeropostale in school as well as at social events -Learned how to work with inventory in a retail area