Charles Fish

Charles Fish

Consumer Data Analyst · Deckers Brands

Santa Barbara, CA

In My Own Words

Outdoor enthusiast and data crunching guru. Data Analyst at Deckers Brands working to socialize data across our global teams with an emphasis on visualization. Currently completing a Master’s of Data Analytics and Visualization through MICA, set to graduate in December 2021. On a mission to unlock hidden potential for brands through data.

Work Experience

Consumer Data Analyst

Deckers Brands

2020 – Present

Data Analyst for our global teams, focusing on tableau development to unlock insights for our brands and business units

Demand Planner

Deckers Brands

2018 – 2020

Demand Planner at Deckers Outdoor Corporation working on their Sanuk team. Plan demand for all wholesale accounts located in North America. Process sales forecasts and customer demand to devolve a seasonal demand rollout based on historical data and market trends.

Retail Buyer & Brand Manager

Powder7.com

2015 – 2018

Brand Manager for helmets and optics as well as several hardgoods and softgoods brands. Maintain inventory levels, obtain website visuals, and manage all aspects of brand relations across brands I am in charge of. Assist customers with knowledge of ski gear in order to fit them with the right equipment. Aid in the upkeep of our website with everything from inventory levels, visual graphics, and product details. Create content for multiple social media platforms in both written and visual formats. Generate photography and video content for the website.

Shipping & Receiving

Sea to Summit

2015 – 2015

Maintain the flow of orders from the Customer Service Department to completion, ensure proper SAP inventory levels, and efficiently organize the North American Warehouse.

Sales Associate & Boot-fitter

Vail Resorts

2014 – 2015

Sales Associate with Vail Resorts, working at their Boulder Ski Deals location. Tend to customers looking to get outfitted for skiing in the Rocky Mountains. Professional boot-fitter at the second highest volume store in North America. Meet with brand reps to stay up to date on the latest technologies in skis, bindings, boots, and other alpine gear.

Sustainability Implementation Intern

Natural Capitalism Solutions

2014 – 2014

Gained hands on experience in the sustainability consulting field, working under CEO, Toby Russell. I had the opportunity to progress projects throughout Boulder County meeting with community stakeholders and government individuals to push sustainability efforts. Aside from Boulder County projects, I was able to work with the Pet Industry Sustainability Coalition aiding them with the logistics coordination to set up the 2015 Blog Paws conference in Nashville, TN.

Education

Certificate

General Assembly

2017 – 2017

Certificate

Bachelor of Science

State University of New York College of Environmental Science & Forestry

2008 – 2012

Bachelor of Science

MPS

MICA

2019 – 2020

MPS

Interests

MusicPhotographyAdventureFoodOverlandingNatureCultureBeaches

Industries

BikeCreative AgenciesFashionLifestyleOutdoorRunSnowStreetwearSurfTechYogaHealth & Fitness

Activity

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