Charles Fish
Consumer Data Analyst · Deckers Brands
Santa Barbara, CA
In My Own Words
Outdoor enthusiast and data crunching guru. Data Analyst at Deckers Brands working to socialize data across our global teams with an emphasis on visualization. Currently completing a Master’s of Data Analytics and Visualization through MICA, set to graduate in December 2021. On a mission to unlock hidden potential for brands through data.
Work Experience
Consumer Data Analyst
Deckers Brands2020 – Present
Data Analyst for our global teams, focusing on tableau development to unlock insights for our brands and business units
Demand Planner
Deckers Brands2018 – 2020
Demand Planner at Deckers Outdoor Corporation working on their Sanuk team. Plan demand for all wholesale accounts located in North America. Process sales forecasts and customer demand to devolve a seasonal demand rollout based on historical data and market trends.
Retail Buyer & Brand Manager
Powder7.com2015 – 2018
Brand Manager for helmets and optics as well as several hardgoods and softgoods brands. Maintain inventory levels, obtain website visuals, and manage all aspects of brand relations across brands I am in charge of. Assist customers with knowledge of ski gear in order to fit them with the right equipment. Aid in the upkeep of our website with everything from inventory levels, visual graphics, and product details. Create content for multiple social media platforms in both written and visual formats. Generate photography and video content for the website.

Shipping & Receiving
Sea to Summit2015 – 2015
Maintain the flow of orders from the Customer Service Department to completion, ensure proper SAP inventory levels, and efficiently organize the North American Warehouse.
Sales Associate & Boot-fitter
Vail Resorts2014 – 2015
Sales Associate with Vail Resorts, working at their Boulder Ski Deals location. Tend to customers looking to get outfitted for skiing in the Rocky Mountains. Professional boot-fitter at the second highest volume store in North America. Meet with brand reps to stay up to date on the latest technologies in skis, bindings, boots, and other alpine gear.
Sustainability Implementation Intern
Natural Capitalism Solutions2014 – 2014
Gained hands on experience in the sustainability consulting field, working under CEO, Toby Russell. I had the opportunity to progress projects throughout Boulder County meeting with community stakeholders and government individuals to push sustainability efforts. Aside from Boulder County projects, I was able to work with the Pet Industry Sustainability Coalition aiding them with the logistics coordination to set up the 2015 Blog Paws conference in Nashville, TN.
Education
Bachelor of Science
State University of New York College of Environmental Science & Forestry2008 – 2012
Bachelor of Science
Interests
Industries
Activity
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