Charles Allen

Sales and Marketing Director

2024 – 2025

Spearheaded the growth of the company from $1.2M to $7M (90% apparel, 10% hardgoods) in annual revenue, selling at a global scale • Grew Zumiez to a steady $4M annual business • Led multiple $1M+ high-profile brand collaborations (Adidas, NIN, Britney Spears, Warner Bros, and more) • Built and presented all comprehensive seasonal/annual business planning, inventory forecasting and sales forecasting reports • Led a sales and marketing team of 7 to execute GTM strategies, with consistent double digit comps • Developed and maintained key customer relationships (Zumiez, Urban Outfitters, Vans, CCS, Tactics)

Sales Director

2021 – 2024

• Led the sales team, driving company growth through key customer relationships and new partnerships. • Developed high-level brand initiatives and optimized sales operations through forecasting and reporting.

Global Sales Manger

2019 – 2021

• Built and coached a 3 person sales team, driving double digit growth through key domestic and global partnerships • Developed high-level brand initiatives and optimized sales operations through forecasting and reporting.

Key Accounts Sales Manager

2018 – 2019

• Positioned the brand as a proffered partner at Zumiez, Urban Outfitters, CCS, Tactics, and Skate Warehouse) • Lead the establishment of Welcome's apparel business by identifying key insights that influenced a PLM strategy resulting in 1M+ in sales for Pink Sloth Hoody and $3M+ in stripped knits • Established Welcome as a leader in Cut n Sew

NW Territory Sales Manager

2016 – 2018

Managed a $1.8M territory and developed strong relationships with specialty and key accounts, driving sales growth and new account acquisition. • Grew Men’s Apparel by 45% for Fall 2017 by identifying key category trends, offering in-depth product knowledge, and collaborating with key partners on assortment needs. • Opened 7 new accounts in my first season and grew specialty by 10% • Represented the brand at industry events, trade shows, and product presentations authentically promoting the brand lifestyle, product value, and key seasonal stories.

Snow Hardgoods/Men's Apparel Buyer

2015 – 2016

Managed a $50M product portfolio across Snow, Skate, and Apparel categories, overseeing purchasing, inventory management, and vendor relations. • Co-managed the highest growth department in the company in 2014 with a 7% comp in sales • Created and presented quarterly category hindsight reports detailing revenue performance, top-performing trends, emerging trends, stock-to-sales plans, and actionable recommendations to executive leadership. • Supported brand partnerships by presenting data insights and KPI gaps, collaborating on growth opportunities, influencing internally to secure OTB, and identifying top-performing SKUs/trends. • Collaborated with cross-functional teams to co-produce a key item planner tool to help top-performing SKUs maintain stock levels through seasonal changes in sales volume resulting in sales growth and adoption among the entire buying department. • Managed snowboard boot buying and built buying plans using stock-to-sales strategies.

Skate and Snow Hardgoods Buyer

2013 – 2015

Shoe Buyer and Sales Associate

2009 – 2013

• Managed a dynamic shoe wall with 60+ Skus producing $200K+ in annual sales. • Provided exceptional sales and customer service

Bachelor of Business Administration (B.B.A.) in Marketing

2006 – 2012