chad wells
marketing / sports marketing
Seal Beach | United States
Interests
Photography. both from land and in the water. spending time with my family.
Industries
Surf
In my own words
— chad<p>Expertise in marketing and sales handling various functions.
Athlete talent scout, contracts, studio photo shoots, location scouting, events, travel, strike missions, retail, wholesale and grassroots consumer activations, media partner collaborations, media buys, account management, PR, influencer marketing, GTM strategy, product copy, customer service and freelance contractors. Digital marketing, SMS, email, B2B and creation of original content for social and paid channels. Team builder, problem solver with a passion for photography.</p>
Trajectory
Sep 2016 — Now
Founder AND President · Seal Beach Boardriders Club
● Organize club meetings, fundraising, corporate collaborations and produce City Of Seal Beach Surfing Championships.
● Keep Governing body up to date with all club happenings.
Dec 2011 — Now
Founder AND Global CMO · Fu Wax USA
● Oversee all global athlete contracts, media collaborations, advertising and events. Winter 2011 - Present
● Wholesale sales, regional marketing, influencer marketing, ecomm, social media and customer service.
Mar 2021 — Sep 2022
Freelance Marketer · Simba Helmets
● Strengthened the brands presence on all social media platforms and grew all channels' following.
● Responsible for hand selecting ambassadors that align with the brand.
● Content creation - from concept to execution with ambassadors.
Mar 2021 — Sep 2022
Freelance Marketer · The Single
● Formulated the brands ambassador program and maintain those relationships.
● Responsible for hand selecting ambassadors that align with the brand.
● Content creation - from concept to execution with ambassadors.
● Organizing and execution of product demonstrations and trials.
● Fostering relationships with future buyers and responsible for getting the product in stores across California.
Sep 2020 — Dec 2022
VP of Marketing · Buell Wetsuits
● Created key influencer + brand partnerships to penetrate new niche market.
● Produce content, developed and manage strategy for ecommerce and paid social platforms.
● Increased sales from $3M to approx. $10M during tenure.
● Elevated brand profile, recruited effective team of content creators and athlete / marketing influencers.
● Produce and oversee range book lifestyle and studio photo shoots and assure timely delivery of digital assets.
Jun 2015 — Dec 2020
Consumer Activation Manager Quiksilver · Boardriders
Dec 2003 — May 2020
Sports Marketing Manager / Consumer Activation Manager · Quiksilver
Athletes, contracts, studio photo shoots, location scouting, events, travel, strike missions, retail, wholesale and grassroots consumer activations, media partner collaborations, media buys, PR, influencer marketing and creation of original content for social and paid channels.
Sep 2003 — Jun 2015
Athlete Manager · Default
● Create, produce and manage distribution of athlete seasonal content across brand and social platforms.
● Events, athlete portfolio, manage promo budget and product allocation.
● Identify talent, attend events, post mortem and ROI on events.
● Competitive intelligence reporting.
● Identify and execute domestic and international media buys
● Create and implement athlete and product specific content to populate ecommerce, increase traffic and awareness.
Mar 2010 — Mar 2014
Athlete Portfolio Manager · Quiksilver
● Coordinate and organize multi-vendor photo and video content shoots in Australia, Tahiti, Europe and Indonesia.
● Oversee timely delivery and posting of digital assets and brand / marketing edits and photos for ecommerce and social platforms.
Sep 2003 — Mar 2009
West Coast Regional Manager · Retail Activation
● Concept and produce content around live events and athlete + VIP activities. Integrate retail network into marketing strategy and create 'live' activations to drive marketing initiatives on ground level.
● Support, identify and assist athletes and influencers to create independent content that pushes brand objectives in endemic media.
LEADERSHIP & INVOLVEMENT
