Cathie Underwood
VP Licensing
Laguna Hills | United States
Skills
No information
Interests
Jewelry making
Writing
Art
Public relations
International travel
Fashion business
Industries
Creative Agencies
Fashion
Lifestyle
Outdoor
Streetwear
Surf
In my own words
— CathieLicensing and brand extension expert for lifestyle brands world wide.
Extensive experience in denim and action sports brands.
Trajectory
Apr 1999 — Now
VP Licensing · Seattle Pacific Industries, Inc. - UNIONBAY, HOWE, UNION JEANS, SERGIO VALENTE
Recruited to build a global licensing division to bring new business development and brand extension to a successful apparel manufacturing and marketing company. This includes developing licensing strategy, new licensee and distributor identification, recruitment, contract negotiations, financial forecasting, budgeting and all aspects of brand management for the licensee and distributor networks created. This has resulted in continual brand expansion to new product categories and geographical territories while increasing sales and profitability of the division each year.
Apr 1999 — Now
VP Licensing · Seattle Pacific Industries, Inc. - UNIONBAY, HOWE, UNION JEANS, SERGIO VALENTE
Recruited to build a global licensing division to bring new business development and brand extension to a successful apparel manufacturing and marketing company. This includes developing licensing strategy, new licensee and distributor identification, recruitment, contract negotiations, financial forecasting, budgeting and all aspects of brand management for the licensee and distributor networks created. This has resulted in continual brand expansion to new product categories and geographical territories while increasing sales and profitability of the division each year.
Jan 1997 — Jan 1999
VP Business Development · Ocean Pacific, Ltd. (Op)
Developed a new strategic licensing plan for an aging brand which generated sales and royalty income increases by 100% in two years. Signed contracts with eleven highly qualified new global licensees. Increased royalty revenue from existing licensees and terminated under performers. Head of brand management and licensing for all aspects of the Op brand.
Jan 1997 — Jan 1999
VP Business Development · Ocean Pacific, Ltd. (Op)
Developed a new strategic licensing plan for an aging brand which generated sales and royalty income increases by 100% in two years. Signed contracts with eleven highly qualified new global licensees. Increased royalty revenue from existing licensees and terminated under performers. Head of brand management and licensing for all aspects of the Op brand.
Jan 1994 — Jan 1999
VP Licensing · B.U.M. International, Inc. (b.u.m. equipment)
Directed world wide wholesale and retail licensing of the B.U.M. Equipment trademarks for upper tier only retail distribution. Increased licensing revenue by 30% in the first two years. In year three, licensed the entire brand category portfolio, including apparel, both domestically and internationally. Built brand equity and reduced company overhead through licensing. Later worked with C-level executives on the sale of the brand.
Jan 1994 — Jan 1999
VP Licensing · B.U.M. International, Inc. (b.u.m. equipment)
Directed world wide wholesale and retail licensing of the B.U.M. Equipment trademarks for upper tier only retail distribution. Increased licensing revenue by 30% in the first two years. In year three, licensed the entire brand category portfolio, including apparel, both domestically and internationally. Built brand equity and reduced company overhead through licensing. Later worked with C-level executives on the sale of the brand.
Jan 1987 — Jan 1994
EVP Business Development · AdVentures Group Marketing Agency
Advertising, marketing and licensing consultant to retail and wholesale BTB clients.
Jan 1987 — Jan 1994
EVP Business Development · AdVentures Group Marketing Agency
Advertising, marketing and licensing consultant to retail and wholesale BTB clients.
Jan 1980 — Jan 1986
VP International Division · Ocean Pacific Sunwear, Ltd (Op)
Licensing, brand management and business development world wide.
Jan 1980 — Jan 1986
VP International Division · Ocean Pacific Sunwear, Ltd (Op)
Licensing, brand management and business development world wide.
Jan 1979 — Jan 1982
VP International Licensing · Lightning Bolt - The Bolt Corporation/ Surf Company
Advertising, Brand Licensing, Special Events, Managed World Champion Pro Surf Team and Brand Management worldwide.
Jan 1979 — Jan 1982
VP International Licensing · Lightning Bolt - The Bolt Corporation/ Surf Company
Advertising, Licensing, Special Events, Pro Surf Team and Brand Management worldwide.
Activity
Education history
California State University
BA | 1977 - 1979
