Catherine Cooper

• Contributed to the organization’s revenue growth deliverables by partnering with Sales team to develop tools and tactics to facilitate information and materials necessary. • Supported nationwide Sales team with key account meetings, sales strategy, innovation samples and tradeshows. • Created strong relationships with outside vendors to source team apparel, swag items, VIP gifts, printed materials. • Managed internal Shopify platform for all samples, monitored ship dates to ensure on time delivery. • Fulfilled retailer requests: partnered with Creative teams to support resets, promotions, advertisements, coupons. • Managed new account setup and accuracy of account database.

• Answered customer emails and voicemail messages regarding order status, product details, warranties, payments. • Updated and modified ecommerce website via BigCommerce. • Communicated with 3PL partner to adjust orders as necessary. • Contributed to internal system transfer to ZenDesk.

• Responsible for full sales cycle in dedicated territory. • Initiated prospecting efforts and cultivated relationships with business owners and managers to educate, analyze, and improve online marketing efforts; focus on building trust as a resource and partner. • Led product presentations virtually and in-person. • Owned day-to-day relationships with clients, served as lead point of contact and oversaw account management, upgrades and retention to maximize results. • Communicated analytics and progress of monthly and quarterly goals with client – recommended upgrades and alternative strategies if needed.

• Responsible for planning and coordinating product demonstration events for car and roof rack company; partnered with event managers to secure spots for brand presence, managed operating budget for labor, product, and promotional giveaways, led dealer relations, and provided comprehensive reports to Executives for review. • Oversaw onsite execution of events, coordinated set up and tear down of equipment and communicated with event managers and local authorities as needed; events included multiday professional bike races, rock climbing events, and outdoor festivals. • Recorded and compiled customer data, including names, phone numbers, emails, purchasing habits, and social media accounts, and delivered reports to brand reps; data helped identify warm leads, track purchasing habits, and recommend related products to consumers. • Led product specific trainings for dealers, covered product knowledge, sales tactics, and step-by-step installation; built national network of Dealer Brand Ambassadors and maintained positive relationships.

• Led community marketing actions for specialty sport shoe manufacturer; coordinated event logistics, set up kiosks and booths, fulfilled and shipped promotional orders, and improved product photos and content on company website.

• Created and executed year-round product demo event schedules; built relationships with dealers and consumers at promotional events, provided technical support, product education, and led merchandising, marketing, and product clinics for retailer stakeholders.