Casey Sowul
Marketing & Design · CaseySowul.com
Park City, UT
In My Own Words
I'm an internet geek, skier, artist, mountain biker, coffee addict, marketing guru, card shark, and creative thinking who gets things done. I've spent the last 15+ years honing my technological, analytic, and creative skills at a variety of start-up companies focusing on high-growth revenue and top-notch client relations. I am passionate about start-ups and plan to dive back into that world in a few years.
Work Experience
Marketing & Design
CaseySowul.com2018 – Present
Freelance creative and business consultant. Passionate about brand development and start-ups with a specific interest in new business creation from concept to development. Projects include writing business plans, financial forecasts, and general operational details. 15+ years experience in logo design, brand development, art/illustration, creation of print or digital marketing assets, social media marketing, sales presentations, white papers, and website development. If you need an individual capable of wearing lots of hats and juggling many roles while getting your business off the ground, I'm your person!
Marketing Director
Powderbird Helicopter Skiing2017 – 2018
Manage social media channels, content curation, brand websites, sponsor and partner relations, online sales and email marketing campaigns.
Co-Founder, Chief of Stoke
Spreadstoke.com2013 – 2018
Co-Founder / Chief of Stoke & Operations • Create & execute business plan, oversee finance items, marketing strategy, and overall mission with bootstrapped funding • Provide creative direction and product development including: site layout, UI/UX strategy, logo, copy, and overall branding while leading new development initiatives • Manage social media marketing efforts, SEO, site traffic growth, site analytics and brand partnerships • Act as Chief Editor overseeing site content, NLs, contributors, memberships, and all published content
Co-Founder
Ski Town Restaurants2008 – 2013
Co-Founder of SkiTownRestaurants.com & TasteofParkCity.com.
Senior Client Account Director - Awareness & Display
Alliance Health Networks2011 – 2013
• Managed incoming RFP's and provided sales support, strategy and direction on price and product modeling for new and renewing custom awareness and display advertising campaigns • Developed and maintained an account growth strategy for my book of business resulting in an increase of revenue from $500K annually to over $6MM annually within a 2 year time frame • Ability to think strategically to ensure programs support business goals and high margin revenue growth • Provided high end customer service and account management in order to optimize campaigns to ensure success for over 60 brands in the Pharma space • Provided input to the V.P. of Client Services, finance and product teams while proposing accurate financial business forecasts • Assisted in mentoring and training new account managers and ad operations team • Maintained effective communication channels and created new procedures both internally and externally to ensure all processes are established, maintained, and implemented.
General Manager - Legends Bar & Grill
Park City Mountain Resort2008 – 2011
Responsible for overall business operations including staffing, training, and UDABC compliance in one of the busiest Apres Ski Bars in Utah.
Oversaw and lead revenue growth of over 60% within first 2 years keeping focus on low cost of goods and high FOH customer service goals. Managed both FOH & BOH daily operations including inventory, purchasing, menu creation, licensing, and accounting. Maintained a remarkably low employee turnover and increased local returning business. Was fortunate to manage the best and hardest working restaurant staff in Utah.
Account Manager, Webmaster, & Assistant to COO
Zane Benefits2007 – 2008
WebMaster & Graphic Design
• Helped lead full redesign of corporate web page including graphics, layout, and re-authoring copy • Assisted in Q & A of changes in the look and feel of ZaneHRA software applications • Completed trademarking of all company graphics, logos, product phrases, and URLs • Liaison between Zane Benefits and advertising agencies, marketing companies, and printing houses to insure follow through
Inside Recruiter & Assistant to the Chief Operating Officer
• Created recruiting process by developing weekly reports and analytics to track hiring and interviewing processes • Liaison between possible candidate and executive staff • Review and screen all incoming resumes, covers letters, and education qualifications prior to scheduling interviews • Interviewed over 150 senior level candidates via phone interviews and face-to-face meetings with our Chief Operating Officer • HR contact for internal staff while managing employee benefits, salary changes, and constant posit
Hard Good Sales
Jans Mountain Experts / White Pine Touring2005 – 2007
Retail sales of mountain bikes, road bikes, skis, boots, and soft goods for the action sport industry. Custom bike fits, ski testing, and custom boot fitting including foot beds, liners, and shells.
Production Artist
The Park Record2007 – 2007
• Worked in a 5 person production team developing original content and design for companies advertising in the Park Record and it’s publications including FlipSide, Park City Real Estate, Summer/Winter Sports and Recreation, and Utah Gardener. • Assisted in managing Park City Real Estate Magazine. • Thorough working knowledge of Quark, Photoshop, InDesign, and Illustrator on both Mac and Microsoft platforms. • Excelled in the deadline driven environment of publication and print.
