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VP, Brand Marketing and Creative 

Marketing & Sales

Visionary leader with a proven history of driving success by creating cultural authenticity and leveraging strategic insights. Adept at nurturing and inspiring cross-functional teams and third-party agencies. Recognized for shaping marketing solutions across various consumer touchpoints. Known for elevating brand awareness and engagement on a global scale.&nbsp;• Creative Direction• Brand Strategy• International Brand Expansion• Cross-functional Team Leadership• Integrated Marketing Campaigns&nbsp;• Product Launch Strategies• Data Driven Digital First Campaigns• Influencer Marketing&nbsp;• Consumer Insights / Trends• Video / Photo Direction

Provided creative leadership, brand strategy, and design services to a wide range of clients across lifestyle and performance industries. Delivered authentic, culture-driven creative solutions, from brand identity to campaign execution. Known for translating core brand values into compelling visual narratives that resonate with audiences and build lasting emotional connections.

Creative Director and Owner

Led the company’s brand vision, creative direction, and marketing strategy during a period of growth and transformation. Directed multidisciplinary teams of designers, marketers, and content creators to develop and execute impactful brand storytelling across all channels. Championed a unified visual identity and oversaw innovative campaigns that elevated brand awareness and consumer engagement.

Vice President Brand Marketing and Creative 

Oversaw all brand and creative efforts for an emerging powersports brand. Led the internal brand design and content teams in delivering cohesive, high-impact creative across product launches, social, and owned media. Developed brand strategies rooted in consumer insights and competitive positioning. Collaborated cross-functionally to shape product development through creative vision and emerging market trends. Consistently delivered bold, authentic work that connected deeply with Volcon’s enthusiast audience.

Head of Brand Marketing and Creative

Led creative and marketing strategy for Bell Helmets and other top outdoor and cycling brands, overseeing high-impact design and brand development across digital, print, product CMF, retail, and event channels. Built and mentored cross-disciplinary creative teams, launched culturally resonant campaigns, and played a key role in evolving brand identity systems. Partnered with cross-functional teams on global product launches and collaborations, ensuring consistency and relevance across every consumer touchpoint.

Creative Director and Marketing

Oversaw concept-to-production design execution across campaigns, packaging, and product marketing. Built and led an integrated team working closely with product and sales to bring brand stories to life. Played a lead role in launching new product categories and expanding brand reach.

Art Director

Successfully differentiated the Bell brand in a crowded marketplace. Created effective in-store brand experiences. Expertly executed on-time and on-budget brand marketing and packaging projects. 


Senior Designer - Bell Helmets

Delivered global brand identity and design systems for major clients including Motorola, Microsoft, Ford, and Plantronics. Led creative projects across brand, digital, packaging, and environmental. Authored brand guidelines and led client presentations that shaped long-term brand strategy.

Senior Designer

Casey Potter is a VP, Brand Marketing and Creative at CP Design in Laguna Hills, CA.

Casey Potter — VP, Brand Marketing and Creative at CP Design

Casey Potter

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