Casey Pavlosky
Product Marketing Manager · Flylow Gear
Encinitas, CAIn My Own Words
Motivated and detail oriented product enthusiast with background in product line management, marketing and merchandising. Passionate about bringing the adventurous consumer product that makes them better, assortments that embody function and style, and stories that inspire.
Work Experience
Snow Category Manager
Spy Optic, Inc.,2018 – 2020
- Set direction for SPY’s snow goggle line by creating product briefs informed by the most up to date market and trend data and establishing fresh collaborations with artists, brands and athletes - Lead management of workflow across Creative, Product, Purchasing and Sales for Snow Category via Basecamp - Build snow marketing budget and execute cross-channel strategy, including managing paid media placement, sponsorships and event activations - Manage and grow the salaried and grassroots athlete programs, leveraging their talent and influence to drive sales and build the brand, - Support sales force by building sales tools, soliciting product feedback and consistently improving product offering
Associate Product Line Manager, Outdoor Performance
Under Armour2015 – 2018
- Dive into market data and consumer insight continuously to build innovative, athletic and differentiated outerwear that meets and exceeds the outdoor athlete’s needs - Lead weekly cross-functional team meetings to solve challenges and manage deliverables - Plan strategic and differentiated Men's & Women's product line architecture that brings head-to-toe looks to life in segmented distribution channels - Drive go-to-market process, including catalog creation, managing SMS and merchandising showrooms - Collaborate with marketing team on product storytelling - Proficient in PLM software management and NPD Data
Customer Service Representative
Under Armour2012 – 2014
- Uphold brand values and enforce Universal Guarantee of Performance - Coordinate logistics with Operations and Returns teams, extensive knowledge of SAP, RNT, CRM systems - Remain in top 3 reps for sales conversion month after month - Train all representatives in Surf and Snow product lines - Engage customers and build loyalty through interaction on various social media platforms
Assistant Program Director
Equine Extravaganza2011 – 2012
- Assisted in creating mail and digital marketing materials, show schedule and graphic design - Recruited vendors and managed all paperwork and payments - Managed on-site operations and staff during event
Marketing Intern
Windells Camp2011 – 2011
- Managed newsletter creation reaching over 10,000 parents, campers and sponsors - Worked with sponsors to maximize brand exposure on campus via signage, camp games and giveaways - Organized all camp paperwork, drove buses, wrangled campers and helped manage merch shop
Education
Bachelor of Science
Virginia Polytechnic Institute and State University2007 – 2011
Bachelor of Science
Industries
Activity
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