Casey King
Senior Graphic Designer · Dick's Sporting Goods
Pittsburgh, PA
In My Own Words
I'm a positive thinking, ever-adapting graphic designer. Utilizing years of creative experience in print and digital design, I’m looking to add my expertise to a new, forward-thinking and innovative company. Along with my design responsibilities, I thrive in a collaborative environment and love creative brainstorming. In the recent past, I was heavily relied upon by my manager to take on tasks and responsibilities for our creative team.
Zero ego. Positive attitude. Creative thinker.
Work Experience
Senior Graphic Designer
Dick's Sporting Goods2012 – 2020
- Lead designer on Dick’s Sporting Goods homepage. Managed 3 associate designers and collaborated cross functionally on a daily basis - Developed new homepage creative to fit omni-channel platforms, increasing conversion by nearly 8% - Collaborated with site merchandisers to produce Pro/NCAA Championship creative resulting in some of the largest championship apparel license sales to date - Art directed photoshoots to create layouts that were featured on the Dick’s Sporting Goods website, producing high volume of sales for items such as sneakers, apparel and sporting goods - Managed associate UI designers through meetings, mentorship and reviews, helping each gain more experience and responsibility for the possibility of promotion - Reduced employee turnover in creative department by creating individual development plans which ensured success of each direct report
Graphic Designer
World Dealer Inc.2011 – 2012
- Designed and updated car dealership websites to move inventory for individual dealerships - Designed website banners, online coupons, homepage ads, etc. in order to help sell cars - Customized dealership websites, making aspects of updating individual sites easier for dealership owners and employees - Generated short animated ads (gifs) promoting monthly car deals in order to sell the last of the specified inventory - Troubleshoot issues dealing with website functions, ads, emails etc. to help clients adjust and navigate their own site easily
Lead Designer / Manager
Hotcards.com Pittsburgh2005 – 2011
- Designed print material and ran all day-to-day operations (phone calls, emails, customer service) increasing revenue each year - Designed brochures, postcards, logos, banners etc. Relied upon to create all content for the office - Met with clients to brainstorm corporate identities and increase customer spending by introducing them to other hotcards features such as business cards, banners, door hangers etc. - Logged all orders and entered all profits/margins into Microsoft Excel Database.
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