Carter Blitch
Actively pursuing new opportunities · Your Company?
Miami, FL
In My Own Words
At your company I will apply my expertise in analytics, brand management, marketing automation, campaign management, and digital marketing to generate leads, increase conversions, and build trust and loyalty among your customers and strategic partners. With me onboard, you have an opportunity to leverage 20+ years of experience in sales, marketing and analytics that generated results. Previously, I worked as a Worldwide Sales and Marketing Operations Manager at IBM, where I collaborated with cross-functional teams to analyze sales and marketing performance data, identified key performance indicators (KPIs), established a standardized reporting cadence and optimized operational efficiency to meet annual revenue objectives of over $750 million annually. Following my tenure at IBM (from 2018 until the COVID Pandemic hit in 2020), I chose to take some time off and pursue passion projects, which primarily involved touring and performing internationally as a professional musician. As COVID restrictions eased and the world “went back to work” and since touring has taken a backseat, I eased my way back into career mode and seized opportunities as they became available, first designing and selling custom surfboards for Russell Surfboards in Newport Beach, CA and then working as a licensed mortgage loan officer. I am now looking to restart my career in marketing and am interested in companies like yours that will not only benefit from my experience and expertise but also align with my lifestyle and values outside of the office. Not only do I have the cross functional marketing skills that qualify me for these positions, but I am a good fit culturally given my lifelong love for surfing, skateboarding, and music. I would love the opportunity to discuss where I might be a fit both professionally and culturally and look forward to hearing from you soon!
Work Experience
Various Temporary Roles
Various2022 – 2023
Temporary Roles in Finance, Marketing and Carpentry (custom home remodelling)
Licensed Loan Officer
Purpose Funding2021 – 2022
? Originated $45M in Mortgage Loans through various lending partners as a licensed Loan Officer (NMLS ID# 2248239) ? Made cold calls to prospects and followed up with inbound leads to generate new business and close sales ? Operated in compliance with laws and regulations and adhered to lending compliance guidelines
Retail Store Manager/Surfboard Design & Sales
Russell Surfboards2020 – 2021
? Closed $200k in surfboard sales ? Assisted customers with custom orders - assessed skill level, provided board model advice, advised on board design details ? Managed retail store operations
WW Sales & Marketing Operations Manager
IBM Corporation2012 – 2018
? Managed Worldwide Sales and Marketing Pipeline and related performance reporting processes for Hybrid Cloud Software Unit responsible for $750M in annual license sales ? Subject Matter Expert and trusted advisor to executive leadership ? Defined, managed and executed Digital Marketing Project Plans to align with annual business objectives ? Identified Key Performance Indicators (KPIs) to accurately measure business performance and maximize operational efficiency ? Delivered guidance and actionable insights based on detailed analyses during business performance reviews ? Established standard reporting cadence and global performance communication processes ? Managed diverse team of analysts across the US, Canada and India ? Position relocated to San Francisco in 2018 as part of corporate marketing consolidation initiative
Marketing Systems Project Manager
IBM Corporation2009 – 2012
? Key member of global M & A Integration team. Successfully managed the integration of complex marketing systems, data and processes worldwide for several corporate acquisitions ? Managed spend vs budget reporting for projects, including ROI reporting on Sales and Marketing programs
Marketing Systems Manager
IBM Corporation2005 – 2009
? Managed design, development, and deployment of new corporate web presence at www.filenet.com prior to IBM acquisition in 2006 ? Advised Campaign Managers on builds, segmentation and personas within end-to-end Marketing Automation System ? Ensured campaigns followed standard processes and aligned with international data privacy standards ? Educated cross functional teams on technology processes and best practices
Manager, Internet Marketing
Vision Solutions, Inc.2002 – 2005
Re-designed, redeveloped, deployed and managed large corporate web presence and dynamic self-service extranet for customers and business partners Managed internal creative team of graphic designers and web developers Defined internet/digital marketing strategy Managed and executed electronic marketing campaigns Oversaw concept, design, and production of electronic sales and marketing tools delivered through web or multimedia CD
