Carly Mariani
Communications Manager; open to Operational Auditor (remote).
Sacramento | United States
Skills
- Business Operations and General Business
- Management Activities or Functions
- General Skills and Activities
- Marketing
- General
Industries
Creative Agencies
Lifestyle
Music
Outdoor
Health & Fitness
In my own words
— Carly<p>USAF Veteran | N.A.
Operations - Communications Lead | Logistics focused via process development and implementation.</p>
Trajectory
Jan 2024 — Now
Retail Communications Manager · Trek Bicycle Corporation
I Manage communication from HQ to N.A. Retail Frontline, including communication of updates & projects among cross-functional HQ teams.
Q1 2024, I developed a tool to streamline the intake process for all SOP requests, as well as cross-trained three new teammates from an adjacent department.
Feb 2021 — Dec 2023
N.A. Retail Operations Specialist - Communications and Compliance · Trek Bicycle Corporation
I develop internal processes and systems of operations, author comprehensive technical documents in highvolume by distilling complex information and collecting experiential insights that inform procedural design. I
am a consultant to global colleagues to scale best practices for retail success at Trek in Europe and Australia.
• Internal Bulletin Author and Editor: I organize collaboration among 12 cross-functional managers to curate and deliver two separate weekly newsletters across eight countries (2k+ contacts) via
Iterable.com.
• Microsoft SharePoint Site Owner: I maintain an internal resource site housing 13k+ technical
documents & lead an orientation for all new leaders. Site Traffic Avg. 20,000 visits per week at ~10min.
• Technical Writer: I spearhead a group of 30+ internal stakeholders to review, revise, and publish
resource documents, often adapted to the global company. I author and edit standard operational
procedures for internal and external programs through a system I developed for all cross-functional
teams to contribute respective expertise for retail implementation. YOY efficiency increases by 60%+.
• Projects Managed:
Mar 2020 — Feb 2021
New Store Operations Specialist · Trek Bicycle Corporation
On a team of eight, I worked to effectively demo + renovate newly acquired locations, splitting efforts between front & back of house remodeling over 3-5 days.
• Led technical training clinics over the course of 2-3 weeks immersed in stores to initiate on-boarding for new teams to Trek Retail.
Feb 2018 — Mar 2020
Sales Manager; Social Media Content Creator · Trek Bicycle Corporation
I trained & led a team of 7 Sales Associates through retail interactions to provide unique experiences. This helped grow sales over prior year by 20% in 2018 and 16% in 2019.
• Q1 2018 - I established a Social Media presence for our store location to extend our outreach and customer engagement: Instagram 1400 & Facebook 2.2k.
• Q2 2018 - I initiated a reoccurring women's specific group ride to create a safe, non-competitive environment expanding a community of female-identifying cyclists. 20-26 rides per year with 12-22 cyclists each.
• Q2 2019 - I organized an in-store event with our Trek race team to conclude the Amgen Tour of California. The event drew ~200 attendees, followed by an exclusive 20-mile bike ride with Trek Team Racers for a select amount of our loyal guests.
Aug 2014 — Feb 2018
Assistant Store Manager Social Media Content Creator · Vail Resorts Retail
I worked directly with the Store Manager and HR to recruit and hire new team members by owning the on
boarding process. I led a team of 50+ through seasonal focuses by adapting to broader responsibilities and facilitated growth of other team members.
• I coached standard operating procedure; audited operations and service work orders; maintained
customer relations, defused miscommunication; managed inventory; reported profit-and-loss daily to the Regional Director; merchandised new product, and organized warehouse efficiencies for flow.
• I trained 5 of 6 other Store Managers through a unique, new RPOS system in direct correlation to season passes and the sale of lift tickets to our local VRR mountains.
• I coordinated and attended training clinics throughout the Bay Area to maintain current knowledge of technology and components of outdoor equipment evolution.
• From June of '15 to my exit, I created and evolved Social Media content for our company on Facebook.
I managed a remote team of 6 collaborators to ensure the voice of the company was shared among our
diverse team members throughout Northern California to echo our core values. We connected Outdoor
Industry enthusiasts to their passions, as well as news/ events in-store and on-mountain (Heavenly, Northstar, and Kirkwood in the Tahoe, California Region).
Aug 2010 — Mar 2011
Art Instructor · City of Ventura
Prepared curriculum and instructed art classes for up to 30 adolescents daily at the City's Westpark Community Center.
Art activities ranged from ceramics, detailed craft construction, macramé, painting, and music to numerous group projects and guided tours of the local art museum.
Jun 2007 — Jul 2008
Facilities Manager · City of Roseville
Solely responsible for opening the City's largest and main recreational sport facility at 5am.
• Prepared & maintained all equipment whilst simultaneously answering multi-line phones, checking-in clients, facilitating appropriate class/ machine regimens, registering clients for classes, establishing new
accounts, and sustaining a recurrent facility count for safety records.
• Provided immediate first aid on 4 occasions to tend to injuries incurred by patrons.
Sep 2004 — May 2005
Aircraft Loadmaster · U.S. Air Force
Graduated Basic Military Training as Airman First Class, advancing to my first technical training school for Enlisted Aircrew Undergraduate Courses. This training involved aircraft construction knowledge, maintenance, flight simulation, overcoming mechanical issues in-flight, and basic crew responsibilities.






