Carlos Sanchez
Marketing Manager · Kogel Bearings
Seattle, Washington
In My Own Words
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Work Experience
Marketing Project Manager
Kogel Bearings2019 – 2021
Coordinated with the executive team to identify and direct global marketing objectives and strategy for both domestic and international accounts. Initiated a new sales coverage strategy that added $270K of revenue and 17 new international accounts within a single year. Led marketing efforts during the two most profitable years in company history. Increased social media audience by 38%, brand awareness by 25% and market share by 5%. Managed both a website redesign and other global branding efforts Created marketing campaigns with 4.4/5.0 acceptance rate by our international distributors Managed a mixed team of content creators as well as customer support specialists. Managed all internal and external communications for both marketing and public relations Managed the athlete sponsorship program
Project Manager
Bike Express / Bike Clean & All4Bikers2021 – 2021
Directed business operations including marketing and sales, research and development, day-to-day administrative operations, and other critical projects Performed a brand identity update, a new style guide, and developed a new manual Website development B2B and B2C development
Area Sales Manager LaTam & Canada
Orbea & Orca2018 – 2019
Developed a new direct-to-dealer sales program for Canada designed to expand the distributor program from USD $1.8M/year to USD $7.5 within three years. Identified both struggling and successful sales initiatives and developed methodologies to improve on sales metrics Handled the review and reporting of sales data for senior-level officers Reviewed and updated sales policies and curriculum Planned the sales meetings that gathered feedback and sales insights Designed business intelligence tools and processes to provide sales insights to marketing and sales staff. Managed a team of sales reps and client service specialists
Marketing Project Manager
Ceramicspeed2016 – 2018
Worked in conjunction with the executive team to direct global marketing objectives and define the overall domestic and international marketing strategies. Led the launch of a brand extension, specializing in contract negotiation and branding management for new accounts. Managed all phases of product development including concept development, product optimization, coordination with operations, global launches, and data analysis. Developed “Bring to Market” strategies for 5 new products, which increased market share from 73% to 82% in 3 years. Initiated new sales coverage strategy with the support of sales management that added $330K+ of new business. Spun up Latin-American distribution business within a year. Assisted with product forecasting and program budget tracking. Developed product category strategy opportunities within product lines by analyzing data to understand consumer wants, needs, and beliefs for test products and global launches.
Marketing Brand Coordinator
Trek Bicycle Corporation2014 – 2016
National market share analysis program coordinator Managed dealer support, store design & layout, visual merchandising & POPs Director of Trek University & Body Precision Fit - a training & sales enhancing program Event Coordinator: increasing brand awareness and representation
Purchase Manager
TCM Tyreso Cykelmagasin2011 – 2013
Managed demand analysis, purchasing and inventory Store Visual Manager Sports Marketing Leader: Managed the sponsorship programs, communication and event coordination Body Geometry Certificated Technician - Bike Fit and biomechanics.
Retail Service Manager
Specialized Bicycle Components, Inc.2008 – 2010
Developed and implemented brand standards as well as a visual merchandising consistency plan Designed & Opened 4 concept stores, 13 premium stores, 20 dealers & 15 distributors which increased monthly sales by 35% Forecasted quarterly the POP inventory and budgets for different channels
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