Camille Tyler, MBA
Strategic Creative · TY!*R Creative
Palm Bay, FL
In My Own Words
I am a dynamic and innovative Art Director/Sr Graphic Designer with a proven track record in delivering creative design solutions and strategic marketing consulting. My expertise in branding, visual identity, and digital marketing is complemented by a strong background in design thinking and business strategy. I have demonstrated leadership in guiding teams to achieve measurable results for diverse clients. I pride myself in my ability to leverage my creative skillset to drive business growth and brand recognition.
Work Experience
Freelance Art Director & Graphic Designer
TY!*R Creative2013 – Present
- Provides creative design solutions and strategic marketing consulting to agencies and businesses - Implemented creative campaigns that produced measurable results for clients including Davich-Lohr Real Estate, Nautiques of Orlando, Nona Adventure Park, University of Louisiana at Monroe, B&L Marine, Ski Bennetts, International Tournament Skiing, Locol Arts, and others
Host
Flow Club2023 – Present
Virtual co-working platform utilizing body doubling - designed for neurodivergents.
Creative Marketing Specialist
Loyal Source Government Services2021 – 2023
- Lead senior designer, created print materials, digital ads, landing pages, and trade show booths - Directed, developed design skills in junior designers - Designed, implemented, managed Facebook + Instagram ad campaigns with budgets upwards of $75k - Designed logo and brand standards for expansion division, Loyal Healthcare - Developed, managed sinage and interior design standards for 21 healthcare clinics across 9 states - Consolidated Adobe accounts into an enterprise account, saving $10k+ annually
Marketing Coordinator
Correct Craft2015 – 2017
- Delegated marketing, advertising, and creative initiatives across 12 global brands - Lead senior graphic designer, created marketing materials, print + digital advertisements, POP displays, packaging, and apparel - Managed freelancers, print production, and promotional products - Directed public relations, copy writing, and distribution of press releases for all 12 brands - Developed, managed social media marketing campaigns spanning various segments of the boating and watersports industries - Implemented and managed company-wide branding and graphic standards - Chosen for CEO-led “Up-and-Comer” Leadership Training - Coordinated layout, design, implementation, and direction of large trade show booths + 2017 Marine Dealer Conference & Expo Best of Show, Large Booth Winner - Directed award processes, authored submissions, and prepared executives for press interviews + 2017 Florida Sterling Manufacturing Business Excellence Award Winner
Graduate Assistant
University of Louisiana at Lafayette2013 – 2015
Graphic Designer for the Dean of the B.I. Moody College of Business Ragin' Cajun Water Ski Assistant Coach
Marketing Intern
USA Water Ski2014 – 2014
Worked closely with the Director of Marketing to plan, coordinate, and direct elite tournaments + 2014 National Water Ski Championships, 2014 US Open of Waterskiing Designed apparel and promotional products for the USA Water Ski Store and Junior Development program Worked closely with the Program Development Coordinator to implement and fulfill USAWS initiatives across all nine sports disciplines, including writing the Collegiate Handbook for aspiring collegiate water ski teams
Assistant Pro Shop Manager
Bennett's Boat and Ski2009 – 2013
- Managed pro shop sales and merchandising, including fulfillment of online orders - Customer service contact for boat sales and service - Served as primary buyer at multiple industry trade shows - Generated $5k+ in corporate sponsorships and product donations for professional water ski events + LA Night Jam III and IV - Lead designer for all branding, marketing collateral, and print + digital ads + LA Night Jam V and VI, 3eventstore.com
Sales Representative
Militia Clothing2010 – 2012
Supervised retail store managers in product display Developed and implemented social media marketing and promotions Assisted in sales and promotions at international events, including the US Masters at Callaway Gardens Facilitated business relations between sponsored team members and company
Sales Associate
Dockside Marine2009 – 2010
Negotiated and closed boat sales of $120,000 during the 2010 Houston Boat Show Analyzed differentiated selling points for each boat and applied appropriate sales and closing techniques
Water Ski Coach/ Sales Associate
M2 Sports2008 – 2009
Budgeted, planned, and cooked 3 daily meals for 16 students and 10 staff members weekly Coordinated summer camp social activities; Coached intermediate slalom, trick, jump, and wakeboard Operated Point of Sale in retail/pro shop and aided in merchandising Assisted in inventory for clothing and equipment, as well as fulfilment of online orders
Education
Finance and Financial Management Services
Texas A&M University2007 – 2008
Skills: Communication · Boating · Leadership · Water Sports
Master of Business Administration (M.B.A.)
University of Louisiana at Lafayette2013 – 2015
Skills: Communication · Graphic Design · Creative Direction · Corporate Branding · Typography · Boating · Leadership · Branding & Identity · Adobe Illustrator · Water Sports · Magazine Design · Digital Photography · Strategic Planning
Bachelor of Fine Arts (BFA)
Texas State University2009 – 2012
Skills: Communication · Graphic Design · Artistic Direction · Creative Direction · Corporate Branding · Typography · Logo Design · Boating · Leadership · Branding & Identity · Adobe Illustrator · Water Sports · Magazine Design · Digital Photography · Strategic Planning
Executive Certificate
University of South Florida Muma College of Business2022 – 2024
Skills: Graphic Design · Branding & Identity · Strategic Planning
