Cameron Cline
Freelance
Irvine | United States
Skills
No information
Interests
Music
Writing
Art (acrylic
Pencil)
In my own words
— CameronA highly driven marketing expert with over eight years of experience in the field.
Skilled in project management, GTM strategy, concept execution, digital ad strategy, influencer relations, content production, event management, and team leadership. Proven success in driving growth through team building, brand vision execution, and innovative digital strategy. Leader in uniting all departments to work efficiently to achieve goals. Expert in flexibility able to adjust and reorient successfully with an evergreen positive attitude. Passionate about Muay Thai, music, animal welfare, surfing, and Jiu Jitsu.
Trajectory
Jul 2022 — Now
Freelance · Gear Patrol
Feb 2021 — Jul 2022
Marketing Director · Melin
Sep 2018 — Feb 2021
Marketing Manager · melin
Head of marketing
Create GTM strategy and oversee successful execution
Manage digital presence and campaigns on web, social, email, SMS and advertisements
Drive growth through innovative digital, influencer, event, PR and retail strategy
Oversee influencer and celebrity relations, contract negotiation, and deliverables
Work with product, and sales teams to develop and execute all campaigns from concept to consumer
Work with international teams to manage global presence
Led demand generation for a 1033% growth in online revenue 2018 - 2020
Apr 2016 — Sep 2018
Manager, Marketing and Programs · OCTANe
Led development of marketing strategy to support goals
Managed digital presence including social, web, email and ads
Wrote all copy for web, email, conference websites and social
Created and managed over 40 business programs annually
Managed the Ophthalmology Technology Summit, a large medical technology conference in Southern California. Increased revenue by 1,714% 2016 - 2018
Nov 2015 — Apr 2016
Brand Manager · SALT Surf
Oversaw GTM calendar for brand
Managed digital presence including web, email, and social
Wrote copy for web, blog and social
Oversaw campaigns from concept to consumer
Worked with international distributors to manage global brand presence
Aug 2013 — Nov 2015
Social Media/Team Athlete Manager · Hotline Wetsuits
Managed 22 athletes contracts and deliverables annually
Built and managed company’s social media presence
Created and executed seasonal campaigns
Implemented youth program that created brand loyalty with locals
Conceptualized and executed annual events
Worked with local PR outlets to amplify the brand
Jul 2010 — Aug 2010
Brand Promoter · Verizon Wireless
-Brand promotion at the U.S. Open of Surfing
- On camera interviews with media about the product
-Assist Verizon team athletes with promotional signings
May 2004 — Aug 2010
Surf Instructor · Quiksilver
- Instruct both boys and girls ages 5 to 16 in surfing
- Lead clean beach awareness talks
- Ensure all students learn proper surf etiquette
-Brand promotion
Activity
Education history
University of California, Santa Cruz
Bachelors | 2009 - 2013
