Caitlin Folgner
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In my own words
— CaitlinAs a Business Consultant and Product/Design Director for a number of well-known brands, I have had the opportunity to work across a variety of leadership and cross-functional roles focused on managing teams, processes, and strategy for sport, lifestyle, and fashion brands.
This range in experience has allowed me to become a valuable and trusted business advisor to my clients. I receive the calls when they are considering a new market opportunity, looking to finetune a process, or turnaround a struggling business.
My organized and thoughtful approach makes it easy for people to get on board, and reach a consensus. Building unity around initiatives. Following that up with experience and excellence in decision-making, creative & forecasting, and business metrics ensures that goals and growth are met. And an equal amount of listening and mentoring in support of the people I am fortunate to work with. It is my intention to continually apply what I know to promoting ESG and sustainability.
Please visit www.caitlinfolgner.com for more info about my Consulting work: I work with start-ups, small businesses, and large corporations to identify, design, and deliver products and experiences to their consumers. I am inspired by the potential to make better products, build better brands, and create an opportunity for consumers to emotionally connect with a brand. It's my intention to understand how a brand works, identify market opportunities, communicate design vision and stories clearly, and hopefully create future trends. I’d love the opportunity to connect with you, and discuss how I can be of service to your brand. Please reach out.
Background: • Experience leading teams and designing apparel for well known brands across Fashion, Swim & Active apparel & products (Puma, Manduka, Sports Illustrated, Oakley, VF Outdoor, Ralph Lauren, etc) • Integral to the success of Product Creation Teams by utilizing big-picture, consumer-focused point of view, and leading the translation of product stories to marketing to support brand initiatives • Key Presenter to Senior Management Teams by identifying opportunities for product growth and strategizing paths to execution • Extensive experience leading & executing the full product creation process (Leadership, Team Management, Briefs, Design Direction, Color, Trend, Product Design, Materials, Presentations, Budgets, Process Improvement, Employee Development)
Trajectory
Activity
Education history
Parsons School of Design
AAS
University of California, San Diego
Bachelors, Double Major




