Cairo Foster
Marketing Manager
Denver | United States
Skills
No information
Interests
Camping
Hiking
Biking
Outdoors
Skateboarding
Snowboarding
Industries
Fashion
Lifestyle
Outdoor
Skate
Snow
Streetwear
In my own words
— Cairo<p>Accomplished professional with 20+ years of experience in youth driven industries – skateboarding, snowboarding & music – including brand management, communication & marketing, digital marketing & strategy, social media management, event planning, project management, and sports marketing.
Ambitious and reliable lead focused on authentic growth that thrives in environments built upon collaboration. Success is not possible in a vacuum. <br /><br />SKILLS HIGHLIGHTS:<br />Brand Management, Digital Brand Marketing & Communications, Project Management, Team Collaboration, Event Planning, Organizational Planning, Communication Skills, Social Media Marketing</p>
Trajectory
Sep 2023 — Now
Integrated Marketing Manager, Americas · Crocs
Feb 2021 — Mar 2023
Global Brand Marketing Manager, NHS, Inc. / MOB Grip, Ricta Wheels · NHS, Inc.
- Generated demand creation for the largest grip tape accessory company within skateboarding
- Lead the processes, functions, and outputs for marketing across owned and earned channels
- Managed annual budget for $4+ million business
- Collaborated with team of domestic and international videographers & photographers
- Developed endemic and non-endemic partnerships
- Presented products and line plans seasonally to groups of 100+ attendees at sales meetings,
launches, and summits
Jun 2020 — Feb 2021
Global Senior Manager, Digital Brand Marketing / Top Creators, Statement, and Skateboarding · adidas Originals
- Oversaw global digital campaigns for Ivy Park collab with Beyonce, Pharrell Williams, adidas Skateboarding and Statement partners - i.e. Bad Bunny, Human Made, Fucking Awesome, etc.
- Collaborated with a variety of teams within the broader adidas digital organization (Activation, Publishing, Operations, Social, PR)
- Provided regional teams with strategic support to activate on market levels globally
- Managed agencies and team of direct-reports nationally & globally
- Liaised between leadership and regional teams to activate best in class global digital marketing /
advertising campaigns
Mar 2019 — Jun 2020
Global Senior Manager, Digital Brand Marketing & PR / adidas Skateboarding · adidas Originals
- Oversaw global digital campaigns for adidas Skateboarding
- Managed agencies (PR and Creative) and one direct-report (Social Media Manager)
- Maximized opportunities to extend brand campaigns through PR, Social and Digital
Aug 2016 — Oct 2019
Global Social Media Manager / Action Sports (Skateboarding & Snowboarding) · adidas
- Developed and implement digital content strategy across social channels - owned and athlete
- Managed advertising agencies to implement paid strategy
- Supported regional Newsroom counterparts for market level activation of global strategies
- Cultivated cross-category relationships to broaden reach of Action Sports campaigns
- Conceived, briefed and produced content (e.g., video / social) in support of brand campaigns
- Monitored & measured multi-channel KPIs to optimize and refine digital efforts
Feb 2016 — Sep 2016
NAM Project & Events Manager / Action Sports (Skateboarding & Snowboarding) · adidas
- Supported release of 3 global premieres (Los Angeles, New York City and Portland) for adidas
Skateboarding's first full-length film – Away Days
- Conceived, managed and produced bi-coastal Away Days Team Tour following the release of
Away Days
- Managed agency support of tour and collaborated with Sports Marketing to coordinate athlete
presence throughout tour
