Bryan Smeltzer

$135M Tokyo-based, premium sports bracing/supports brand with global distribution across 52 countries. - Challenged with zero revenue base and no distribution, to realizing multi-channel national distribution. - Recruited to lead the positioning of brand across multi-channel retailers across North America. Executive-level management and oversight of corporate. - P &L, product, marketing and sales teams. - Led the marketplace development of Zamst brand from start up to achieving national, multi-channel distribution with an 844% organic revenue growth rate ($5.1M), and 1,825 doors over a 3 ½ year period. - Accelerated the brand to achieve 5.28% category market share within 12 months of full distribution release across sporting goods, run, outdoor, and golf channels. (Dicks, SportChek, Scheels, PGA SS, JackRabbit) - Executed multi-tier “go to market” strategy through rebranding, social media execution, in-store activation, digital campaigns and merchandising.

$82M football and baseball protective equipment manufacturer. - Led division start-up and launch of new product lines (football gloves/apparel/accessories) achieving $1.4M revenue and distribution with 440 teams, 210 sporting good doors and 5 int’l distributors in initial year of launch. - Repositioned Schutt brand marketing strategy, collateral, imagery and merchandising programs; realized a vertical omni-channel message and authentication across new product categories. - Directed football product strategy, sourcing and commercialization of 810 SKUs in seven categories in eight months. - Oversaw NFL on-field football glove qualification and secured impact absorption utility patent

SKINS Compression Apparel ARENA: Performance Swimwear - Established strategy and led the division start-up to $4.2M in revenue and multi-channel retail distribution of SKINS gradient compression apparel and ARENA performance swimwear brands. - Executed brand positioning, marketing strategy and region product line plan; interfaced with int’l HQ teams.

$1.1B golf equipment manufacturer. - Set vision, product line multi-category execution (golf bags/gloves/accessories) and market positioning strategy to achieve revenue growth from $11M to $48M over three years. - Built product creation team, developed multi-category foundation and realized stand/cart golf bag market share gain of 9.8% to 23.7% over 10 month period. - Directed national brand marketing strategy, developed integrated social media multi-channel development, PGA Tour events, on-line activation and in-store merchandising. - 3 Utility Patents as “Inventor of Record”.

Global $450M premium footwear and apparel brand with a 45-year heritage. - Recruited to lead global apparel/accessories division repositioning and marketplace development. - Executive-level management and oversight of P&L, product, design, sales and marketing teams. - Created updated lifestyle collection; realized a 32% annualized gain on $3.45M in revenue in initial season. - Managed international distributors/licensees accounting for $35M in revenue.

Global $1B vertical sunglass, apparel, watch, accessory and footwear brand. - Led start-up, product creation execution, cross functional team management and retail release of NCAA licensed product line consisting of; laser etched eyewear, apparel, watches and accessories. - Realized revenues of $1.8M across 326 department store and sporting good doors within 9 months. - Executive management of Oakley Athletic Division strategic business segment development, operations, marketing, merchandising and retail execution.

Better Mens lifestyle clothing manufacturer. - Founded and built company from start up to profitable $5.4M revenue level, and sold to PE firm. - Initiated operations as a custom sandal company, designed and later expanded into active wear in the “better men’s” collection segment. - Developed a national sales presence with representation in major markets across the US, introduced new products seasonally, as well as licensing NCAA universities to produce branded apparel and accessories.

Multi-billion-dollar defense and commercial avionics company - Maintained project management oversight of several “key” government and commercial avionics programs.