Brooke Anderson
Digital Marketing + CRM Manager · Wet Seal
huntington beach, CA
In My Own Words
Marketing professional with a strong passion for digital storytelling via email, affiliates, and online advertising with emphasis on data driven results. My experience includes ecommerce, email marketing, customer segmentation, affiliate and loyalty marketing, social advertising, and promotion execution.
Work Experience
Digital Marketing + CRM Manager
Wet Seal2016 – Present
• Primary lead for day-to-day email calendar and triggered campaigns. • Build, schedule, upload, test, QA check and optimize each email campaign across desktop and mobile. • Report daily and weekly on email campaigns; offer insights to any correlation between site and email metrics/trend. • Maintain database segments and understand overall structure and its use in filter building to target with the best results. • Drive interest segmentation and leverage customer behavior insights into personalized campaigns. • Oversee affiliate marketing via AffiliationTraction PepperJam. • Assist paid search and retargeting efforts.
Marketing Coordinator
Palace Entertainment2015 – 2016
• Assist marketing efforts for 9 water parks, 8 theme parks and 6 family entertainment centers. • Maintain relationships with social influencers to manage blogger outreach campaigns. • Coordinate/execute social media campaigns and curate content. • Traffic/assist email marketing. • Routine SEO maintenance. • Write press releases & distribute via Vocus. • Assist with developing, executing and integrating promotional, sales and brand programs.
Social Media Manager
Dita Eyewear2015 – 2016
• Curate daily social media and blog content. • Generate, edit and publish blog posts for blog.dita.com. • Manage influencer marketing - work with various fashion influencers and photographers. • Manage monthly email marketing messages: generate, test, send, analytics, etc.
Marketing Intern
Sonic Drive-In2013 – 2013
• Assist the marketing production for ice cream and drink product lines. • Work with digital team to assist management of SONIC POPs playlists according to LTOs. • Work with advertising agencies and franchisees to develop in-store promotions. • Curate and executed LED requests for SONIC franchisees. • Assist with menu configurations. • Curate social media content and assisted maintaining various platforms. • Write product descriptions for the sonicdrivein.com menu. • Assist with fiscal year budget tracking, etc.
