Bridget Rodriguez

• Partner with key contacts from assigned retail accounts in development of co-marketing campaigns • Create retail-able materials and solutions for all product lines carried by assigned accounts • Develop promotions and campaigns in conjunction with retail partners - including design and implementation • Partner in event coordination with assigned accounts, Sales and Marketing teams • Coordinate and work closely with accounts, Design Operations and print production external teams on in-store POP to support new product launches and promotions • Sets up presentations in mock retail environments and helps develop product launch activation based on accounts, environments and fixture programs • Provides input to marketing as it relates to the direction and the point of view of sales and assigned customers.

•Channel segmentation marketing planning & budget accountability • Marketing campaigns coming to life at retail – from windows to in store POP, to table presentation, plan-o-grams (wholesale/vertical) • Partner with sales team to secure wholesale real estate and bring shop-in-shop concepts to wholesale partners • Lead to negotiate and create key (volume) retail partner specific marketing campaigns • Brief all retail needs for wholesale/vertical to the creative team in detail • Window, POP, props, in store signage – consolidation of orders, production and distribution (wholesale/vertical) • Shop girls program – ambassador/brand building program (wholesale & vertical) • Calendar and budget responsibility • Involvement and planning of with grassroots events • Responsible for key account marketing activations

•Develop and manage content calendar across multiple social media outlets •Create original digital content for distribution at both the corporate and franchise level including driving creative direction •Concept promotional materials and construct copy related to all promotions- physical materials, corresponding social content, and paid media copy •Manage digital marketing efforts- including third-party digital agencies with SEO strategy and paid media •Write all creative copy for posts and engage with consumers across all platforms •Oversee public relations efforts company wide, including campaign launches, company news, and expansion •Secured press coverage in major national publications obtaining more than 5mm impressions

•Manage Co-Op budget for largest retailer to determine marketing spend and best use of dollars to promote sell-in and sell-through •Drive retail fixture strategy and improve efficiency and costs resulting in net reduction of over 10% cost per display •Work with creative services team on executing and trafficking trade marketing and product sales material to distribute to retailers and sales team •Manage external vendors and product manage tasks to ensure all projects meet expectations, deadlines and they are on time and under-budget •Acquire and manage all creative samples of retailer generated advertisements, log them, and share with internal and external stakeholders

• Assist in the development of the seasonal brand and retail marketing plans for the Polk, Defintive and BOOM brands. • Work closely with the sales organization to develop comprehensive, integrated marketing platforms that drive sell in and sell through of product lines. • Work alongside and support the brand management team to build advertising, communication, and sports & entertainment marketing platforms around product launches and brand initiaitves. • Assist the Director of Marketing on the overall strategy and execution of retail marketing initiatives. • Provide marketing skills and expertise to the company by carrying out all brand strategies and tactics in the designated marketplace. • Leads and manages asset distribution to key dealers, international distributors and internal sales team. • Provide support into the design, development, and implementation of point of purchase and other in-store visual marketing initiatives. • Enhance retail sales associate’s product knowledge by assisting in the development of in store training assets. • Gather market intelligence and competitive information and provide summary of information to the Consumer Insights function. • Collaborate with the Director of Brand Marketing to capitalize on new product introductions through in store merchandising campaigns. • Lead, manage and motivate others to support event objectives and mission. • Support the sales team with expansion into new channels of distribution across all product categories. • Assist in implementing a plan that establishes, differentiates and defines each of the Sound United brands. • Manage budget and propose opportunities that operate within that budget. • Lead cross functional initiatives with internal and external stakeholders.

•Work alongside the Director of Marketing, Senior Marketing Manager and Marketing manager to coordinate all needs for the department, including travel and managing expenses. • Coordinate local, regional, and national events for internal and external employees and global athletes. • Oversee the management of our North American headphone ambassadors. • Assist in public relations administration and maintain press content for Nixon.com • Source outside vendors to ensure best quality presence at events while still working within budgets. • Coordinate product placement with various media outlets, including print and on-screen. • Coordinate needs for tradeshows, including set up, tear down and accommodations. • Maintain the point of contact for any outside marketing requests. • Work closely with the sales department in managing needs for our North American planning meetings.

Managed the largest territory by volume of four outside sales representatives to maintain orders for Southern California and Hawaii to ensure maximum sales potential • In-bound an average of 80 calls per day, over 10,000 in one year from retailers and end customers. • Worked closely with the internal and external sales team on managing key accounts; specifically Billabong and Tilly’s. • Assisted in maintaining the service order cycle from initiation to completion for technical products. • Coordinated all orders for the marketing department from initiation to delivery.

Inspired new visual merchandising in the store to increase sales. • Supervised eight employees. • Facilitated new marketing techniques for the store by coordinating social media outlets. • Influenced merchandise selection in the store by conducting industry research. • Conducted employee education briefs based on industry trends and product knowledge.

Projected fashion trends for upcoming seasons through extensive research. • Assisted in choosing sunglass frame and lens colors for three seasons. • Analyzed sunglass sell through performance across different territories. • Created inspiration boards to assist in the development of new sunglass frames.

Supervised staff of 14 employees Ensured customer satisfaction in four departments through product knowledge Audited daily cash register and credit card reports Won four sales contests

Exceeded sales goals both daily and monthly Motivated staff to maintain enthusiasm despite shifts in management Improved employee morale and ensured customer satisfaction Skills | Proficient in Microsoft Word, Excel, PowerPoint and conducting Internet research Working knowledge of Adobe Photoshop

Coordinated marketing activations for the U.S. Open of Surfing and the Action Sports Retailers tradeshows. • Launched an education program for retailers that was taken across all sales territories to increase product knowledge and brand awareness.