Brianna Albert

Merchandise Assistant

Huntington Beach | United States

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Fashion

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In my own words

— Brianna

Brianna is a hard working and driven individual with a passion for the fashion industry.

Through her education at FIDM/Fashion Institute of Design and Merchandising and experiences in marketing, merchandising, and retail, she has developed a list of skills and a strong work ethic.

Brianna has the ability to excel in oral communication, brand management, and trend analysis. She is confident in her knowledge of the retail industry including target customer analysis and implementation of proper marketing and merchandising strategies. In addition she has gained applicable experience at St. John and Wet Seal and hopes to continue taking necessary steps to reach her future career goals.

Portfolio Link: http://issuu.com/brianna_albert/docs/brianna_albert_portfolio_pdf

Trajectory

Jul 2016 — Now

Merchandise Assistant · The Wet Seal, LLC

-Assist Buyer with assortment plan -Building vendor and industry relations -Coordinate samples among Marketing, PR Shoots, and Social Media -Stay ahead of industry trends in fashion and E-Commerce to maximize merchandising -Prepare Fit notes based on PP and TOP samples -Create new PO's and following up with vendors and warehouse team -Manage timing of pending TOP's and TOP approvals among vendors -Partner with E-Commerce and planning to track merchandising of online store -Maintain organization of weekly OTB, fast selling, slow selling, and on-order reports. -Analyze the buying and merchandising reports to strengthen assortment -Communicating the process of samples to vendors -Organize a library of best selling styles, colors, and departments. -Ensure all accuracy and run all weekly reports for buying team

Jun 2015 — Mar 2016

Fashion and Trend Coordinator · St. John

-Coordinate projects between departments and the Chief Merchant. Be the liaison for all overseeing departments; Design, Marketing, Visuals, Financial, Sales Team, International, Retail and Outlet. -Direct in house and external photo shoots -Design Inspiration/Trend boards for designers -Research and develop upcoming trends for the Creative Design Team -Create weekly selling reports based on styles sold thru, quantity, and dollar amount to assist designers in future forecasts -Track progress of the Merchandise Plan -Style looks for Seasonal Fashion Presentations -Develop concept for window displays each season with Visuals -Build connections at Market and present collection to Whole Sale Account's National Merchandising Teams -Present and construct Merchandise Business Review Presentations, Pricing Meetings, and Long Lead Projections - Assist Chief Merchant in all areas -Technically develop and design jewelry for each season, while working closely with the jewelry designer an

Jul 2014 — Jun 2015

Personal Stylist · Nordstrom

-Lead as an industry insider, translate today's fashion trends into outfits for clients. -Providing Personal Styling services to appointment based clients. -Wardrobe every customer. -Merchandise apparel for future sales. -Trend forecasting and product knowledge usage. -Building close relationships with clients. -Create full wardrobe updates, trend consultations, and customized appointments. -Maintain a fashionable professional image and be a customer service role model. -Consistently seek new fashion and product knowledge to act as an expert for the customer. -Style looks for store's social media profiles.

Oct 2011 — Jul 2014

Social Media Marketing Manager · Smocking Birds

-Supervises all social media platforms (Facebook, Twitter, Pinterest, and Instagram), moderates monthly newsletter, and illustrates all promotional fliers for store events and advertising purposes. -Oversees data collection, research, and analysis. -Maintains inventory control; processes weekly shipments. -Represented Smocking Birds at the Celebrity Gift Event honoring the Golden Globes. -Manages public advertisements with publications in Orange County and LA areas. -Coordinated Tea and Tots Fashion Show at the OC MiX and hosted show presentation. -Merchandised new layout for recent store expansion. -Creates marketing and public relations directives for events.