Brent Koops
Brand Builder | Experienced Leader | Wholesale, Retail, E-Commerce | Sales Team Lead
Los Angeles Metropolitan Area | US
Interests
No information
In my own words
— Brent+Performance driven strategic visionary responsible for developing and delivering both short term and long term objectives.
+Mentor and motivator to sales representatives, sales agencies, distributors, inside sales members and customer service staff.
+Proven track record of successfully transforming divisions to embrace digital-first strategies, ensuring brand relevance and resilience in the new normal.
+Long term relationship builder with many different types of retailers; online, sporting goods, outdoor, lifestyle specialty, teen, independent specialty.
+Strong focus on cross-functional leadership by coordinating efforts with design, merchandising, marketing, and fulfillment teams to develop and deliver compelling assortments, drive sell-through, and optimize pricing and SKU productivity. A proven track record of exceeding sales targets, launching successful marketing campaigns, and implementing effective inventory management practices.
+Student of business, outside of the box thinker, creator, team builder, teacher, CAN-DO attitude.
+Abilities: VP/Director of Sales, P&L Ownership, Revenue Growth, Key Account Management, Strategic Planning, Team Leadership, Retail Operations, Wholesale, E-Commerce, Negotiations, Cross-functional Collaboration, Inventory value optimization (IVO), Brand Campaigns, Digital Transformation, Inventory Management, Market Trends, Consumer Behavior.
Trajectory
Feb 2019 — Now
Global Sales Manager éS & Emerica · Sole Technology
***Re-Built Retail Account Sales across multiple distribution tiers in the USA***
Actively manage footwear, apparel and accessories sales for the USA and all Non-EU International Countries
Spearheaded and executed setup and implementation of Brandboom & Elastic B2B Sales Software for Wholesale Business
Orchestrated use of Hubspot Customer Research Management Software for all US & Global Accounts
Strategically manage Key Accounts business with Zumiez (600 Stores), Tillys (250 Stores), and Amazon
Oversee and Coach all US Sales Representatives & Agencies, and internal sales support staff
Built yearly sales and marketing plans for each individual market.
Set yearly and quarterly company sales projections for each product line for each country.
Jun 2017 — Feb 2019
Global Sales Manager · Altamont Apparel
***Negotiated and Completed Distribution Contracts for 23 New Countries in 6 Months***
***Negotiated and Completed Sales Representative contracts for 7 territories in 2 Months***
***Built Retail Account Sales Database of 1,500 Stores & Contacts for Sales Use in 1 Month***
Actively managed apparel and accessories sales for the USA and all International Countries
Spearheaded and executed setup and implementation of Brandboom B2B Sales Software for Wholesale Business
Orchestrated use of Pipedrive Customer Research Management Software for all US & Global Accounts
Launched Slack Software for all Internal Communication among sales, marketing, product, ownership
Strategically managed Key Accounts business with Zumiez (600 Stores), Active (30 Stores), and Amazon
Built yearly sales and marketing plans for each individual market.
Set yearly and quarterly company sales projections for each product line for each country.
May 2016 — Feb 2017
Global Sales Director · Primitive Apparel
***Negotiated and Completed Distribution Contracts for 17 New Countries in 6 Months***
Actively managed skate hard goods, apparel, and accessories sales for all global markets, partially for USA.
Planned and executed full retail and demo tour across Canada for 2 weeks with our professional skate team.
Researched, visited, and executed setup of 3rd Party Warehousing in Europe for distribution partners & retailers
Implemented new pricing, costing, shipping procedures that procured 10 margin points on all global business
Strategically co-managed Key Accounts business with Zumiez, Pac Sun, Active and Tilly’s. Presented at Tilly’s for 300 Managers
Built yearly sales and marketing plans for each individual market.
Set yearly and quarterly company sales projections for each product line for each country.
Jun 2012 — May 2016
International Sales Manager · The Kayo Corp (DGK, Expedition, Organika, Gold)
Actively manage skate hard goods, apparel, and accessories for DGK, Expedition, Organika and Gold brands
Built Yearly Sales and Marketing Plans for each individual market by brand.
Set Yearly and Quarterly company sales projections for each brand/product line for each country.
Travel to many countries and global tradeshows to strategize on current and new sales/marketing programs.
Interact with key marketing personnel to facilitate local social media presence of each brand by country.
Review seasonal cost and margins for each product sold outside the USA.
Plan and execute quarterly marketing initiatives and events in all global markets outside the USA.
Prospect for new potential accounts and distributors ,and manage Key Account business in each country.
Strategize and collaborate on long term business plans for each brand within each market.
Jan 2004 — Jun 2012
International Sales & Marketing Manager · Sole Technology
Actively manage footwear, apparel, and accessories for etnies, eS, Emerica, Thirty-Two, and Altamont brands
Built Yearly Sales and Marketing Plans for each individual market by brand.
Set yearly and seasonal company sales projections for each brand/product line for each country.
Travel to each country regularly to strategize on current and new sales/marketing programs.
Interact with Product Line Directors/Merchandisers to build seasonal collections of footwear and apparel.
Review seasonal cost and margins for each product sold within the Americas territory.
Plan and execute yearly Go To Market initiatives and events in the Americas territory.
Present Sales and Product Seminars at each seasonal Global Sales Meeting for Sole Technology.
Prospect for new potential accounts and distributors.
Strategize and collaborate on long term business plans (3-5 Years) for each brand within each market.
Jul 2003 — Dec 2003
International Accounts Receivable · Sole Technology
Contacted international accounts/distributors to collect payments
Only International Accounts Receivable personnel in company history to collect all pre-payments from current and past due accounts.
Participated in weekly Supply Chain Meetings with respected department executives.
Built and maintained strong relationships with all global accounts and distributors
Collaborated closely with co-workers to streamline international collection process and policies
Jun 2002 — Jun 2003
Sales Representative Sub-Rep · Volcom
Assisted the Sales Representative in the territory of Southern California
Attended regional tradeshows and product showings for each seasonal collection
Maintained strong relationships with owners and buyers within the territory
Showcased seasonal product collections to account buyers
Processed seasonal pre-book and at once orders from data entry to shipment
Planned and executed in-store retail support and merchandise programs
Jun 2000 — Jun 2002
Staff Accountant · Volcom
Activity
Education history
UC Irvine
| 1999 - 2001
UCLA
Bachelor of Science (B.S.) | 2001 - 2003
