Brent Bearden

Marketing Manager

Orange | United States

Skills

No information

Interests

Running

Surfing

And traveling

Industries

Lifestyle

Outdoor

Surf

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Brent

Accomplished marketing and sales professional with 16 years experience working with retailers, sales teams, ambassadors and agencies building high-impact programs that build awareness abs sell-through.

Proven ability to manage difficult situations and understanding needs of business partners and clients to exceed goals.

Trajectory

Aug 2015 — Now

Marketing Manager · Kaenon Eyewear

Built strategy for training tools, sports marketing, and retail marketing to help drive sales and create brand awareness. Interim Sales Manager and grew the business from 2.2 million to 3.3 million in a six-month span Managed twenty seven sales reps Grew Sales by 20% Content Creator to drive sales at wholesale and DTC Developed strategy to drive point of purchase Developed new trade show booth Managed trade show contracts with vendors, booth space selection, 3rd party vendor to set-up booth, and booth merchandising Negotiated contracts with vendors on new Kaenon displays Grew social media platforms by 137%

Jun 2013 — Feb 2015

Alternative Marketing Manager · Arnette Eyewear

Educated retail employees to elevate sales by an average of 55% Led the strategy and execution of all retail tours Managed an outside creative agency: developed training tools, point of purchase, and advertising campaigns Responsible for communication between the sales and marketing team to help drive point of purchase Key point of contact for retailer relations Budget controller of all core retail events Managed all in-store branding for key and core accounts Developed merchandising strategy for sales team

Jan 2011 — May 2013

Sports Marketing Specialist · Arnette Eyewear/ Oakley

Managed the surf, skate, snow, wakeboard and MX athletes. Created the Cash Pot Surf Series that had eight stops in North America, that was connected with local retailers. I also created short videos in surf and skate called "Multiple Personality Disorder" that got over 200,000 views.

Nov 2007 — Apr 2010

Team and Events coordinator · Luxottica Group

Responsible for picking up athletes for photo shoots Be on-sight at all Arnette events Manage tradeshow booth Curate packages to athletes